Lipton Cup-A-Soup Consumer Insights

Who buys Lipton Cup-A-Soup?

A Lipton Cup-A-Soup consumer is generally higher income, Caucasian, and senior age. Lipton Cup-A-Soup consumers are more likely to purchase Lipton Cup-A-Soup during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Campbells, and V8 also tend to be purchased in the same trip. See sample consumer insights data below.

Lipton Cup-A-Soup Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.69
% of Basket $ (median)
2.8%
Total Basket $ (median)
$60.10

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lipton Cup-A-Soup Consumer Demographics

demographic
index
Female
97
Male
134
<24
52
25-34
65
35-44
93
45-54
156
55-64
101
65+
180
African American
37
Asian
56
Caucasian
110
Hispanic
85
demographic
index
Has Kids
89
No Kids
126
- $20k
68
$20k-40k
109
$40k-60k
89
$60k-80k
94
$80k-100k
85
$100k-125k
157
$125k +
96
No College
88
College
109
Adv. Degree
71

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Lipton Cup-A-Soup Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 6.0x
Campbells 5.8x
V8 5.8x
Progresso 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
495

Where is Lipton Cup-A-Soup Purchased?

channels
index
Club
2
Drug
129
Food
108
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.7x
Lean Cuisine 1.6x
CoverGirl 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
141
Credit
95
Debit
92
Food Stamps
57

When is Lipton Cup-A-Soup Purchased?

day of week
Sun
18.8%
Mon
12.9%
Tue
11.8%
Wed
14.3%
Thu
12.1%
Fri
14.7%
Sat
15.4%
time of day
Morning
18.3%
Noon
20.1%
Afternoon
30.7%
Evening
22.6%
Late
8.2%

About Our Lipton Cup-A-Soup Consumer Insights

How do we know who buys Lipton Cup-A-Soup? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lipton Cup-A-Soup consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.