Lipton Cup-A-Soup Consumer Insights

Who buys Lipton Cup-A-Soup? Lipton Cup-A-Soup consumers are generally higher income, Caucasian, and senior age. Lipton Cup-A-Soup consumers are more likely to purchase Lipton Cup-A-Soup during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Campbells, and V8 also tend to be purchased in the same trip. Sample consumer insights data below.

Lipton Cup-A-Soup Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.69
% of Basket $ (median)
2.8%
Total Basket $ (median)
$60.10

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Lipton Cup-A-Soup Consumer Demographics

demographic
index
Female
97
Male
134
<24
52
25-34
65
35-44
93
45-54
156
55-64
101
65+
180
African American
37
Asian
56
Caucasian
110
Hispanic
85
demographic
index
Has Kids
89
No Kids
126
- $20k
68
$20k-40k
109
$40k-60k
89
$60k-80k
94
$80k-100k
85
$100k-125k
157
$125k +
96
No College
88
College
109
Adv. Degree
71

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Lipton Cup-A-Soup Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 6.0x
Campbells 5.8x
V8 5.8x
Progresso 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
495

Where is Lipton Cup-A-Soup Purchased?

channels
index
Club
2
Drug
129
Food
108
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.7x
Lean Cuisine 1.6x
CoverGirl 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
141
Credit
95
Debit
92
Food Stamps
57

When is Lipton Cup-A-Soup Purchased?

day of week
Sun
18.8%
Mon
12.9%
Tue
11.8%
Wed
14.3%
Thu
12.1%
Fri
14.7%
Sat
15.4%
time of day
Morning
18.3%
Noon
20.1%
Afternoon
30.7%
Evening
22.6%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lipton Cup-A-Soup consumers purchase?

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Why do Lipton Cup-A-Soup consumers try new brands?

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Where do Lipton Cup-A-Soup consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lipton Cup-A-Soup Target Market

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Who actually buys Lipton Cup-A-Soup? Do these consumers match the intended target market of Lipton Cup-A-Soup?

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What motivates the target market to purchase Lipton Cup-A-Soup?

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What other target market should Lipton Cup-A-Soup look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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