Lipton Pure Leaf Consumer Insights

Who buys Lipton Pure Leaf?

A Lipton Pure Leaf consumer is generally higher income, Caucasian, and upper middle age. Lipton Pure Leaf consumers are more likely to purchase Lipton Pure Leaf during larger pantry stocking trips. Brands such as Lipton Tea, Gold Peak, and Gatorade G2 also tend to be purchased in the same trip. See sample consumer insights data below.

Lipton Pure Leaf Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
9.1%
Total Basket $ (median)
$21.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lipton Pure Leaf Consumer Demographics

demographic
index
Female
99
Male
114
<24
103
25-34
96
35-44
96
45-54
113
55-64
110
65+
69
African American
103
Asian
87
Caucasian
105
Hispanic
73
demographic
index
Has Kids
95
No Kids
111
- $20k
109
$20k-40k
101
$40k-60k
93
$60k-80k
103
$80k-100k
86
$100k-125k
113
$125k +
101
No College
118
College
99
Adv. Degree
84

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Lipton Pure Leaf Basket Affinity & Size

brand
basket affinity
Lipton Tea 4.8x
Gold Peak 4.6x
Gatorade G2 3.3x
Aquafina 3.2x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
275

Where is Lipton Pure Leaf Purchased?

channels
index
Beauty
289
Club
68
Dollar
51
Drug
88
Food
151
Gas & Convenience
355
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 2.0x
Arizona (Beverage) 1.4x
Utz 1.4x
Sparkling Ice 1.4x

How Did They Pay?

method
index
Cash
130
Credit
96
Debit
87
Food Stamps
120

When is Lipton Pure Leaf Purchased?

day of week
Sun
17.8%
Mon
12.0%
Tue
12.4%
Wed
12.3%
Thu
13.1%
Fri
15.1%
Sat
17.4%
time of day
Morning
14.8%
Noon
16.7%
Afternoon
34.5%
Evening
26.9%
Late
7.1%

About Our Lipton Pure Leaf Consumer Insights

How do we know who buys Lipton Pure Leaf? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lipton Pure Leaf consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.