Lipton Pure Leaf Consumer Insights

Who buys Lipton Pure Leaf?

A Lipton Pure Leaf consumer is generally higher income, Caucasian, and upper middle age. Lipton Pure Leaf consumers are more likely to purchase Lipton Pure Leaf during larger pantry stocking trips. Brands such as Lipton Tea, Gold Peak, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Lipton Pure Leaf Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
9.1%
Total Basket $ (median)
$21.93

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lipton Pure Leaf Consumer Demographics

demographic
index
Female
99
Male
114
<24
103
25-34
96
35-44
96
45-54
113
55-64
110
65+
69
African American
103
Asian
87
Caucasian
105
Hispanic
73
demographic
index
Has Kids
95
No Kids
111
- $20k
109
$20k-40k
101
$40k-60k
93
$60k-80k
103
$80k-100k
86
$100k-125k
113
$125k +
101
No College
118
College
99
Adv. Degree
84

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Lipton Pure Leaf Basket Affinity & Size

brand
basket affinity
Lipton Tea 4.8x
Gold Peak 4.6x
Gatorade G2 3.3x
Aquafina 3.2x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
275

Where is Lipton Pure Leaf Purchased?

channels
index
Beauty
289
Club
68
Dollar
51
Drug
88
Food
151
Gas & Convenience
355
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 2.0x
Arizona (Beverage) 1.4x
Utz 1.4x
Sparkling Ice 1.4x

How Did They Pay?

method
index
Cash
130
Credit
96
Debit
87
Food Stamps
120

When is Lipton Pure Leaf Purchased?

day of week
Sun
17.8%
Mon
12.0%
Tue
12.4%
Wed
12.3%
Thu
13.1%
Fri
15.1%
Sat
17.4%
time of day
Morning
14.8%
Noon
16.7%
Afternoon
34.5%
Evening
26.9%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lipton Pure Leaf consumers purchase?

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Why do Lipton Pure Leaf consumers try new brands?

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Where do Lipton Pure Leaf consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lipton Pure Leaf Target Market

Arrow and target

Who actually buys Lipton Pure Leaf? Do these consumers match the intended target market of Lipton Pure Leaf?

Thought bubble

What motivates the target market to purchase Lipton Pure Leaf?

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What other target market should Lipton Pure Leaf look at?

venn diagram

Which other brands have a similar target market?

About Our Lipton Pure Leaf Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.