Lipton Recipe Secrets Consumer Insights

Who buys Lipton Recipe Secrets? Lipton Recipe Secrets consumers are generally higher income, African American, and senior age. Lipton Recipe Secrets consumers are more likely to purchase Lipton Recipe Secrets during larger pantry stocking trips. Brands such as Swanson, Campbells, and Daisy's (Snacks) also tend to be purchased in the same trip. Sample consumer insights data below.

Lipton Recipe Secrets Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.58
% of Basket $ (median)
2.3%
Total Basket $ (median)
$69.46

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lipton Recipe Secrets Consumer Demographics

demographic
index
Female
102
Male
81
<24
62
25-34
83
35-44
96
45-54
115
55-64
138
65+
144
African American
129
Asian
71
Caucasian
107
Hispanic
53
demographic
index
Has Kids
95
No Kids
110
- $20k
80
$20k-40k
91
$40k-60k
105
$60k-80k
101
$80k-100k
106
$100k-125k
107
$125k +
102
No College
105
College
99
Adv. Degree
97

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Lipton Recipe Secrets Basket Affinity & Size

brand
basket affinity
Swanson 6.0x
Campbells 5.3x
Daisy's (Snacks) 4.9x
Ro-Tel 4.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
521

Where is Lipton Recipe Secrets Purchased?

channels
index
Club
78
Dollar
57
Drug
25
Food
141
Gas & Convenience
8
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.4x
Kelloggs Frosted Mini Wheat 1.4x
Snyders Of Hanover 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
104
Credit
98
Debit
97
Food Stamps
130

When is Lipton Recipe Secrets Purchased?

day of week
Sun
18.8%
Mon
13.9%
Tue
12.3%
Wed
11.5%
Thu
11.0%
Fri
13.7%
Sat
18.9%
time of day
Morning
15.6%
Noon
19.2%
Afternoon
37.7%
Evening
22.5%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lipton Recipe Secrets consumers purchase?

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Why do Lipton Recipe Secrets consumers try new brands?

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Where do Lipton Recipe Secrets consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lipton Recipe Secrets Target Market

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Who actually buys Lipton Recipe Secrets? Do these consumers match the intended target market of Lipton Recipe Secrets?

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What motivates the target market to purchase Lipton Recipe Secrets?

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What other target market should Lipton Recipe Secrets look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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