Lipton Recipe Secrets Consumer Insights

Who buys Lipton Recipe Secrets?

A Lipton Recipe Secrets consumer is generally higher income, African American, and senior age. Lipton Recipe Secrets consumers are more likely to purchase Lipton Recipe Secrets during larger pantry stocking trips. Brands such as Swanson, Campbells, and Daisy's (Snacks) also tend to be purchased in the same trip. See sample consumer insights data below.

Lipton Recipe Secrets Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.58
% of Basket $ (median)
2.3%
Total Basket $ (median)
$69.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lipton Recipe Secrets Consumer Demographics

demographic
index
Female
102
Male
81
<24
62
25-34
83
35-44
96
45-54
115
55-64
138
65+
144
African American
129
Asian
71
Caucasian
107
Hispanic
53
demographic
index
Has Kids
95
No Kids
110
- $20k
80
$20k-40k
91
$40k-60k
105
$60k-80k
101
$80k-100k
106
$100k-125k
107
$125k +
102
No College
105
College
99
Adv. Degree
97

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Lipton Recipe Secrets Basket Affinity & Size

brand
basket affinity
Swanson 6.0x
Campbells 5.3x
Daisy's (Snacks) 4.9x
Ro-Tel 4.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
521

Where is Lipton Recipe Secrets Purchased?

channels
index
Club
78
Dollar
57
Drug
25
Food
141
Gas & Convenience
8
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.4x
Kelloggs Frosted Mini Wheat 1.4x
Snyders Of Hanover 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
104
Credit
98
Debit
97
Food Stamps
130

When is Lipton Recipe Secrets Purchased?

day of week
Sun
18.8%
Mon
13.9%
Tue
12.3%
Wed
11.5%
Thu
11.0%
Fri
13.7%
Sat
18.9%
time of day
Morning
15.6%
Noon
19.2%
Afternoon
37.7%
Evening
22.5%
Late
5.1%

Get More Lipton Recipe Secrets Data

Contact us for the latest Lipton Recipe Secrets consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lipton Recipe Secrets consumers switch to?

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Which retailers do Lipton Recipe Secrets shoppers prefer to shop at?

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What motivates consumers to try Lipton Recipe Secrets products?

Research the Lipton Recipe Secrets Target Market

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Who actually buys Lipton Recipe Secrets? Do these consumers match the intended target market of Lipton Recipe Secrets?

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What motivates the target market to buy Lipton Recipe Secrets?

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What other target market should Lipton Recipe Secrets look at?

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Which other brands have a similar target market?

About Our Lipton Recipe Secrets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.