Lipton Soup Secrets Consumer Insights

Who buys Lipton Soup Secrets? Lipton Soup Secrets consumers are generally very low income, Hispanic, and lower middle age. Lipton Soup Secrets consumers are more likely to purchase Lipton Soup Secrets during larger pantry stocking trips. Brands such as Smart Balance, Progresso, and Campbells also tend to be purchased in the same trip. Sample consumer insights data below.

Lipton Soup Secrets Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
2.7%
Total Basket $ (median)
$65.19

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lipton Soup Secrets Consumer Demographics

demographic
index
Female
100
Male
102
<24
97
25-34
89
35-44
109
45-54
101
55-64
95
65+
87
African American
48
Asian
71
Caucasian
103
Hispanic
130
demographic
index
Has Kids
105
No Kids
88
- $20k
111
$20k-40k
103
$40k-60k
100
$60k-80k
103
$80k-100k
95
$100k-125k
92
$125k +
98
No College
111
College
99
Adv. Degree
93

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Lipton Soup Secrets Basket Affinity & Size

brand
basket affinity
Smart Balance 5.8x
Progresso 5.4x
Campbells 5.2x
Maruchan Ramen 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
507

Where is Lipton Soup Secrets Purchased?

channels
index
Club
0
Dollar
82
Drug
34
Food
171
Gas & Convenience
10
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Entenmann's 1.6x
Perdue 1.6x
Goya 1.5x

How Did They Pay?

method
index
Cash
106
Credit
99
Debit
90
Food Stamps
167

When is Lipton Soup Secrets Purchased?

day of week
Sun
17.6%
Mon
14.0%
Tue
13.0%
Wed
12.6%
Thu
11.9%
Fri
14.1%
Sat
16.9%
time of day
Morning
14.8%
Noon
17.6%
Afternoon
34.2%
Evening
27.7%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lipton Soup Secrets consumers purchase?

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Why do Lipton Soup Secrets consumers try new brands?

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Where do Lipton Soup Secrets consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lipton Soup Secrets Target Market

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Who actually buys Lipton Soup Secrets? Do these consumers match the intended target market of Lipton Soup Secrets?

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What motivates the target market to purchase Lipton Soup Secrets?

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What other target market should Lipton Soup Secrets look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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