Lipton Soup Secrets Consumer Insights

Who buys Lipton Soup Secrets?

A Lipton Soup Secrets consumer is generally very low income, Hispanic, and lower middle age. Lipton Soup Secrets consumers are more likely to purchase Lipton Soup Secrets during larger pantry stocking trips. Brands such as Smart Balance, Progresso, and Campbells also tend to be purchased in the same trip. See sample consumer insights data below.

Lipton Soup Secrets Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.79
% of Basket $ (median)
2.7%
Total Basket $ (median)
$65.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lipton Soup Secrets Consumer Demographics

demographic
index
Female
100
Male
102
<24
97
25-34
89
35-44
109
45-54
101
55-64
95
65+
87
African American
48
Asian
71
Caucasian
103
Hispanic
130
demographic
index
Has Kids
105
No Kids
88
- $20k
111
$20k-40k
103
$40k-60k
100
$60k-80k
103
$80k-100k
95
$100k-125k
92
$125k +
98
No College
111
College
99
Adv. Degree
93

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Lipton Soup Secrets Basket Affinity & Size

brand
basket affinity
Smart Balance 5.8x
Progresso 5.4x
Campbells 5.2x
Maruchan Ramen 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
507

Where is Lipton Soup Secrets Purchased?

channels
index
Club
0
Dollar
82
Drug
34
Food
171
Gas & Convenience
10
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Entenmann's 1.6x
Perdue 1.6x
Goya 1.5x

How Did They Pay?

method
index
Cash
106
Credit
99
Debit
90
Food Stamps
167

When is Lipton Soup Secrets Purchased?

day of week
Sun
17.6%
Mon
14.0%
Tue
13.0%
Wed
12.6%
Thu
11.9%
Fri
14.1%
Sat
16.9%
time of day
Morning
14.8%
Noon
17.6%
Afternoon
34.2%
Evening
27.7%
Late
5.6%

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Find Answers to Questions

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Which brands do Lipton Soup Secrets consumers switch to?

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Why do consumers stop buying Lipton Soup Secrets products?

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Which retailers do Lipton Soup Secrets shoppers prefer to shop at?

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What motivates consumers to try Lipton Soup Secrets products?

Research the Lipton Soup Secrets Target Market

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Who actually buys Lipton Soup Secrets? Do these consumers match the intended target market of Lipton Soup Secrets?

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What motivates the target market to buy Lipton Soup Secrets?

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What other target market should Lipton Soup Secrets look at?

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Which other brands have a similar target market?

About Our Lipton Soup Secrets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.