Lipton Tea Consumer Insights

Who buys Lipton Tea?

A Lipton Tea consumer is generally lower income, African American, and older age. Lipton Tea consumers are more likely to purchase Lipton Tea during larger pantry stocking trips. Brands such as Chef Boyardee, Hefty, and Domino also tend to be purchased in the same trip. See sample consumer insights data below.

Lipton Tea Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.0%
Total Basket $ (median)
$56.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lipton Tea Consumer Demographics

demographic
index
Female
100
Male
101
<24
110
25-34
85
35-44
90
45-54
117
55-64
138
65+
137
African American
126
Asian
75
Caucasian
102
Hispanic
88
demographic
index
Has Kids
92
No Kids
119
- $20k
112
$20k-40k
115
$40k-60k
107
$60k-80k
103
$80k-100k
88
$100k-125k
90
$125k +
79
No College
124
College
97
Adv. Degree
87

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Lipton Tea Basket Affinity & Size

brand
basket affinity
Chef Boyardee 3.4x
Hefty 3.3x
Domino 3.3x
Maxwell House 3.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
378

Where is Lipton Tea Purchased?

channels
index
Beauty
0
Club
115
Dollar
121
Drug
51
Food
126
Gas & Convenience
88
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.3x
Arizona (Beverage) 1.2x
Huggies 1.2x
Angel Soft 1.2x

How Did They Pay?

method
index
Cash
103
Credit
92
Debit
101
Food Stamps
148

When is Lipton Tea Purchased?

day of week
Sun
17.5%
Mon
12.7%
Tue
12.0%
Wed
12.4%
Thu
12.0%
Fri
15.1%
Sat
18.3%
time of day
Morning
15.3%
Noon
17.1%
Afternoon
35.0%
Evening
26.4%
Late
6.1%

About Our Lipton Tea Consumer Insights

How do we know who buys Lipton Tea? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lipton Tea consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.