Lipton Tea Consumer Insights

Who buys Lipton Tea? A Lipton Tea consumer is generally lower income, African American, and older age. Lipton Tea consumers are more likely to purchase Lipton Tea during larger pantry stocking trips. Brands such as Chef Boyardee, Hefty, and Domino also tend to be purchased in the same trip. Sample consumer insights data below.

Lipton Tea Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.0%
Total Basket $ (median)
$56.64

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  • Recent demographic data

Lipton Tea Consumer Demographics

demographic
index
Female
100
Male
101
<24
110
25-34
85
35-44
90
45-54
117
55-64
138
65+
137
African American
126
Asian
75
Caucasian
102
Hispanic
88
demographic
index
Has Kids
92
No Kids
119
- $20k
112
$20k-40k
115
$40k-60k
107
$60k-80k
103
$80k-100k
88
$100k-125k
90
$125k +
79
No College
124
College
97
Adv. Degree
87

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Lipton Tea Basket Affinity & Size

brand
basket affinity
Chef Boyardee 3.4x
Hefty 3.3x
Domino 3.3x
Maxwell House 3.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
378

Where is Lipton Tea Purchased?

channels
index
Beauty
0
Club
115
Dollar
121
Drug
51
Food
126
Gas & Convenience
88
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.3x
Arizona (Beverage) 1.2x
Huggies 1.2x
Angel Soft 1.2x

How Did They Pay?

method
index
Cash
103
Credit
92
Debit
101
Food Stamps
148

When is Lipton Tea Purchased?

day of week
Sun
17.5%
Mon
12.7%
Tue
12.0%
Wed
12.4%
Thu
12.0%
Fri
15.1%
Sat
18.3%
time of day
Morning
15.3%
Noon
17.1%
Afternoon
35.0%
Evening
26.4%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lipton Tea consumers purchase?

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Why do Lipton Tea consumers try new brands?

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Where do Lipton Tea consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lipton Tea Target Market

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Who actually buys Lipton Tea? Do these consumers match the intended target market of Lipton Tea?

Thought bubble

What motivates the target market to purchase Lipton Tea?

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What other target market should Lipton Tea look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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