Lipton Tea & Honey Consumer Insights

Who buys Lipton Tea & Honey? Lipton Tea & Honey consumers are generally higher income, African American, and lower middle age. Lipton Tea & Honey consumers are more likely to purchase Lipton Tea & Honey during larger pantry stocking trips. Brands such as Archer Farms, Charmin, and Lipton Tea also tend to be purchased in the same trip. Sample consumer insights data below.

Lipton Tea & Honey Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
6.1%
Total Basket $ (median)
$57.00

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  • Recent demographic data

Lipton Tea & Honey Consumer Demographics

demographic
index
Female
103
Male
74
<24
65
25-34
67
35-44
124
45-54
104
55-64
106
65+
55
African American
121
Asian
78
Caucasian
105
Hispanic
80
demographic
index
Has Kids
86
No Kids
133
- $20k
62
$20k-40k
81
$40k-60k
106
$60k-80k
90
$80k-100k
93
$100k-125k
211
$125k +
55
No College
72
College
88
Adv. Degree
192

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Lipton Tea & Honey Basket Affinity & Size

brand
basket affinity
Archer Farms 7.8x
Charmin 7.1x
Lipton Tea 6.9x
Kelloggs Froot Loops 6.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
410

Where is Lipton Tea & Honey Purchased?

channels
index
Club
1
Dollar
76
Drug
24
Food
63
Gas & Convenience
1
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.8x
YoCrunch 1.7x
Oroweat 1.6x
Bolthouse Farms 1.6x

How Did They Pay?

method
index
Cash
76
Credit
122
Debit
97
Food Stamps
72

When is Lipton Tea & Honey Purchased?

day of week
Sun
16.7%
Mon
13.7%
Tue
9.3%
Wed
10.7%
Thu
16.9%
Fri
13.8%
Sat
18.9%
time of day
Morning
12.2%
Noon
13.4%
Afternoon
28.4%
Evening
38.8%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lipton Tea & Honey consumers purchase?

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Why do Lipton Tea & Honey consumers try new brands?

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Where do Lipton Tea & Honey consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lipton Tea & Honey Target Market

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Who actually buys Lipton Tea & Honey? Do these consumers match the intended target market of Lipton Tea & Honey?

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What motivates the target market to purchase Lipton Tea & Honey?

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What other target market should Lipton Tea & Honey look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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