Lipton Tea & Honey Consumer Insights

Who buys Lipton Tea & Honey?

A Lipton Tea & Honey consumer is generally higher income, African American, and lower middle age. Lipton Tea & Honey consumers are more likely to purchase Lipton Tea & Honey during larger pantry stocking trips. Brands such as Archer Farms, Charmin, and Lipton Tea also tend to be purchased in the same trip. See sample consumer insights data below.

Lipton Tea & Honey Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
6.1%
Total Basket $ (median)
$57.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lipton Tea & Honey Consumer Demographics

demographic
index
Female
103
Male
74
<24
65
25-34
67
35-44
124
45-54
104
55-64
106
65+
55
African American
121
Asian
78
Caucasian
105
Hispanic
80
demographic
index
Has Kids
86
No Kids
133
- $20k
62
$20k-40k
81
$40k-60k
106
$60k-80k
90
$80k-100k
93
$100k-125k
211
$125k +
55
No College
72
College
88
Adv. Degree
192

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Lipton Tea & Honey Basket Affinity & Size

brand
basket affinity
Archer Farms 7.8x
Charmin 7.1x
Lipton Tea 6.9x
Kelloggs Froot Loops 6.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
410

Where is Lipton Tea & Honey Purchased?

channels
index
Club
1
Dollar
76
Drug
24
Food
63
Gas & Convenience
1
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.8x
YoCrunch 1.7x
Oroweat 1.6x
Bolthouse Farms 1.6x

How Did They Pay?

method
index
Cash
76
Credit
122
Debit
97
Food Stamps
72

When is Lipton Tea & Honey Purchased?

day of week
Sun
16.7%
Mon
13.7%
Tue
9.3%
Wed
10.7%
Thu
16.9%
Fri
13.8%
Sat
18.9%
time of day
Morning
12.2%
Noon
13.4%
Afternoon
28.4%
Evening
38.8%
Late
7.3%

About Our Lipton Tea & Honey Consumer Insights

How do we know who buys Lipton Tea & Honey? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lipton Tea & Honey consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.