Liquid Plumr Consumer Insights

Who buys Liquid Plumr?

A Liquid Plumr consumer is generally higher income, Asian, and young adult age. Liquid Plumr consumers are more likely to purchase Liquid Plumr during larger pantry stocking trips. Brands such as Clorox, Lysol, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Liquid Plumr Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
10.2%
Total Basket $ (median)
$48.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Liquid Plumr Consumer Demographics

demographic
index
Female
98
Male
118
<24
100
25-34
102
35-44
100
45-54
100
55-64
94
65+
101
African American
103
Asian
118
Caucasian
99
Hispanic
88
demographic
index
Has Kids
91
No Kids
120
- $20k
82
$20k-40k
96
$40k-60k
105
$60k-80k
96
$80k-100k
100
$100k-125k
108
$125k +
108
No College
77
College
102
Adv. Degree
118

Understand Liquid Plumr Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Liquid Plumr Basket Affinity & Size

brand
basket affinity
Clorox 8.6x
Lysol 8.5x
Febreze 6.8x
Swiffer 6.4x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
286

Where is Liquid Plumr Purchased?

channels
index
Club
137
Dollar
250
Drug
65
Food
72
Gas & Convenience
10
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.3x
Lean Cuisine 1.3x
Gold Peak 1.3x
Red Baron 1.3x

How Did They Pay?

method
index
Cash
90
Credit
104
Debit
110
Food Stamps
31

When is Liquid Plumr Purchased?

day of week
Sun
19.1%
Mon
13.3%
Tue
11.8%
Wed
12.2%
Thu
11.8%
Fri
13.4%
Sat
18.4%
time of day
Morning
15.6%
Noon
17.9%
Afternoon
34.6%
Evening
25.5%
Late
6.4%

Get More Liquid Plumr Data

Contact us for the latest Liquid Plumr consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Liquid Plumr consumers switch to?

Stop sign

Why do consumers stop buying Liquid Plumr products?

Store front

Which retailers do Liquid Plumr shoppers prefer to shop at?

Sale sign

What motivates consumers to try Liquid Plumr products?

Research the Liquid Plumr Target Market

Arrow and target

Who actually buys Liquid Plumr? Do these consumers match the intended target market of Liquid Plumr?

Thought bubble

What motivates the target market to buy Liquid Plumr?

Magnifying glass

What other target market should Liquid Plumr look at?

Venn diagram

Which other brands have a similar target market?

About Our Liquid Plumr Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.