Liquid Plumr Consumer Insights

Who buys Liquid Plumr? Liquid Plumr consumers are generally higher income, Asian, and young adult age. Liquid Plumr consumers are more likely to purchase Liquid Plumr during larger pantry stocking trips. Brands such as Clorox, Lysol, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Liquid Plumr Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
10.2%
Total Basket $ (median)
$48.76

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Liquid Plumr Consumer Demographics

demographic
index
Female
98
Male
118
<24
100
25-34
102
35-44
100
45-54
100
55-64
94
65+
101
African American
103
Asian
118
Caucasian
99
Hispanic
88
demographic
index
Has Kids
91
No Kids
120
- $20k
82
$20k-40k
96
$40k-60k
105
$60k-80k
96
$80k-100k
100
$100k-125k
108
$125k +
108
No College
77
College
102
Adv. Degree
118

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Liquid Plumr Basket Affinity & Size

brand
basket affinity
Clorox 8.6x
Lysol 8.5x
Febreze 6.8x
Swiffer 6.4x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
286

Where is Liquid Plumr Purchased?

channels
index
Club
137
Dollar
250
Drug
65
Food
72
Gas & Convenience
10
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.3x
Lean Cuisine 1.3x
Gold Peak 1.3x
Red Baron 1.3x

How Did They Pay?

method
index
Cash
90
Credit
104
Debit
110
Food Stamps
31

When is Liquid Plumr Purchased?

day of week
Sun
19.1%
Mon
13.3%
Tue
11.8%
Wed
12.2%
Thu
11.8%
Fri
13.4%
Sat
18.4%
time of day
Morning
15.6%
Noon
17.9%
Afternoon
34.6%
Evening
25.5%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Liquid Plumr consumers purchase?

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Why do Liquid Plumr consumers try new brands?

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Where do Liquid Plumr consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Liquid Plumr Target Market

Arrow and target

Who actually buys Liquid Plumr? Do these consumers match the intended target market of Liquid Plumr?

Thought bubble

What motivates the target market to purchase Liquid Plumr?

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What other target market should Liquid Plumr look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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