Liquid Plumr Consumer Insights

Who buys Liquid Plumr?

A Liquid Plumr consumer is generally higher income, Asian, and young adult age. Liquid Plumr consumers are more likely to purchase Liquid Plumr during larger pantry stocking trips. Brands such as Clorox, Lysol, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Liquid Plumr Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
10.2%
Total Basket $ (median)
$48.76

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Liquid Plumr Consumer Demographics

demographic
index
Female
98
Male
118
<24
100
25-34
102
35-44
100
45-54
100
55-64
94
65+
101
African American
103
Asian
118
Caucasian
99
Hispanic
88
demographic
index
Has Kids
91
No Kids
120
- $20k
82
$20k-40k
96
$40k-60k
105
$60k-80k
96
$80k-100k
100
$100k-125k
108
$125k +
108
No College
77
College
102
Adv. Degree
118

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Liquid Plumr Basket Affinity & Size

brand
basket affinity
Clorox 8.6x
Lysol 8.5x
Febreze 6.8x
Swiffer 6.4x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
286

Where is Liquid Plumr Purchased?

channels
index
Club
137
Dollar
250
Drug
65
Food
72
Gas & Convenience
10
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.3x
Lean Cuisine 1.3x
Gold Peak 1.3x
Red Baron 1.3x

How Did They Pay?

method
index
Cash
90
Credit
104
Debit
110
Food Stamps
31

When is Liquid Plumr Purchased?

day of week
Sun
19.1%
Mon
13.3%
Tue
11.8%
Wed
12.2%
Thu
11.8%
Fri
13.4%
Sat
18.4%
time of day
Morning
15.6%
Noon
17.9%
Afternoon
34.6%
Evening
25.5%
Late
6.4%

About Our Liquid Plumr Consumer Insights

How do we know who buys Liquid Plumr? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Liquid Plumr consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.