Listerine Consumer Insights

Who buys Listerine?

A Listerine consumer is generally very high income, Asian, and senior age. Listerine consumers are more likely to purchase Listerine during larger pantry stocking trips. Brands such as Oral-B, Crest, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Listerine Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.29
% of Basket $ (median)
9.0%
Total Basket $ (median)
$58.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Listerine Consumer Demographics

demographic
index
Female
97
Male
125
<24
103
25-34
97
35-44
95
45-54
101
55-64
117
65+
140
African American
170
Asian
179
Caucasian
85
Hispanic
122
demographic
index
Has Kids
90
No Kids
122
- $20k
107
$20k-40k
96
$40k-60k
93
$60k-80k
94
$80k-100k
99
$100k-125k
106
$125k +
117
No College
94
College
100
Adv. Degree
109

Understand Listerine Consumer Behavior

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Listerine Basket Affinity & Size

brand
basket affinity
Oral-B 11.6x
Crest 8.4x
Dove 6.9x
Colgate 6.7x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
307

Where is Listerine Purchased?

channels
index
Beauty
32
Club
103
Dollar
70
Drug
298
Food
62
Gas & Convenience
5
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Eggland's Best 1.2x
Dannon 1.2x
Canada Dry 1.2x
Goya 1.2x

How Did They Pay?

method
index
Cash
110
Credit
109
Debit
94
Food Stamps
33

When is Listerine Purchased?

day of week
Sun
18.0%
Mon
13.0%
Tue
12.2%
Wed
12.2%
Thu
12.1%
Fri
14.5%
Sat
18.0%
time of day
Morning
16.0%
Noon
18.0%
Afternoon
33.7%
Evening
25.8%
Late
6.5%

About Our Listerine Consumer Insights

How do we know who buys Listerine? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Listerine consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.