Listerine Pocketpaks Consumer Insights

Who buys Listerine Pocketpaks?

A Listerine Pocketpaks consumer is generally slightly higher income, Asian, and older age. Listerine Pocketpaks consumers are more likely to purchase Listerine Pocketpaks during larger pantry stocking trips. Brands such as Oral-B, Kraft Macaroni & Cheese, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Listerine Pocketpaks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.29
% of Basket $ (median)
11.1%
Total Basket $ (median)
$38.80

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Listerine Pocketpaks Consumer Demographics

demographic
index
Female
98
Male
119
<24
74
25-34
84
35-44
83
45-54
111
55-64
198
65+
158
African American
89
Asian
170
Caucasian
94
Hispanic
101
demographic
index
Has Kids
82
No Kids
140
- $20k
90
$20k-40k
86
$40k-60k
99
$60k-80k
81
$80k-100k
139
$100k-125k
95
$125k +
118
No College
87
College
102
Adv. Degree
108

Understand Listerine Pocketpaks Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Listerine Pocketpaks Basket Affinity & Size

brand
basket affinity
Oral-B 11.8x
Kraft Macaroni & Cheese 9.0x
TRESemme 7.4x
Orbit 7.2x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
254

Where is Listerine Pocketpaks Purchased?

channels
index
Beauty
52
Club
114
Dollar
72
Drug
442
Food
54
Gas & Convenience
16
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Canada Dry 1.5x
Wrigley's Extra 1.5x
Neutrogena 1.5x
Scott 1.5x

How Did They Pay?

method
index
Cash
97
Credit
116
Debit
94
Food Stamps
27

When is Listerine Pocketpaks Purchased?

day of week
Sun
19.7%
Mon
14.7%
Tue
14.1%
Wed
12.8%
Thu
10.8%
Fri
12.3%
Sat
15.6%
time of day
Morning
15.3%
Noon
20.6%
Afternoon
32.6%
Evening
24.9%
Late
6.6%

About Our Listerine Pocketpaks Consumer Insights

How do we know who buys Listerine Pocketpaks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Listerine Pocketpaks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.