Litehouse Consumer Insights

Who buys Litehouse? A Litehouse consumer is generally higher income, Caucasian, and senior age. Litehouse consumers are more likely to purchase Litehouse during larger pantry stocking trips. Brands such as Fresh Selections, Fresh Express, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Litehouse Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$74.37

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Litehouse Consumer Demographics

demographic
index
Female
99
Male
115
<24
105
25-34
100
35-44
98
45-54
97
55-64
102
65+
141
African American
63
Asian
69
Caucasian
107
Hispanic
82
demographic
index
Has Kids
95
No Kids
110
- $20k
86
$20k-40k
100
$40k-60k
97
$60k-80k
90
$80k-100k
110
$100k-125k
112
$125k +
107
No College
84
College
104
Adv. Degree
102

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Litehouse Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.0x
Fresh Express 5.1x
Archer Farms 5.1x
Bolthouse Farms 5.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
461

Where is Litehouse Purchased?

channels
index
Club
27
Drug
32
Food
152
Gas & Convenience
9
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Taylor Farms 1.7x
Oroweat 1.7x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
131
Credit
89
Debit
95
Food Stamps
106

When is Litehouse Purchased?

day of week
Sun
18.4%
Mon
14.6%
Tue
12.5%
Wed
12.4%
Thu
11.4%
Fri
14.6%
Sat
16.1%
time of day
Morning
12.9%
Noon
16.4%
Afternoon
36.3%
Evening
28.2%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Litehouse consumers purchase?

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Why do Litehouse consumers try new brands?

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Where do Litehouse consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Litehouse Target Market

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Who actually buys Litehouse? Do these consumers match the intended target market of Litehouse?

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What motivates the target market to purchase Litehouse?

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What other target market should Litehouse look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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