Litehouse Consumer Insights

Who buys Litehouse?

A Litehouse consumer is generally higher income, Caucasian, and senior age. Litehouse consumers are more likely to purchase Litehouse during larger pantry stocking trips. Brands such as Fresh Selections, Fresh Express, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Litehouse Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$74.37

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Litehouse Consumer Demographics

demographic
index
Female
99
Male
115
<24
105
25-34
100
35-44
98
45-54
97
55-64
102
65+
141
African American
63
Asian
69
Caucasian
107
Hispanic
82
demographic
index
Has Kids
95
No Kids
110
- $20k
86
$20k-40k
100
$40k-60k
97
$60k-80k
90
$80k-100k
110
$100k-125k
112
$125k +
107
No College
84
College
104
Adv. Degree
102

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Litehouse Basket Affinity & Size

brand
basket affinity
Fresh Selections 11.0x
Fresh Express 5.1x
Archer Farms 5.1x
Bolthouse Farms 5.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
461

Where is Litehouse Purchased?

channels
index
Club
27
Drug
32
Food
152
Gas & Convenience
9
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Taylor Farms 1.7x
Oroweat 1.7x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
131
Credit
89
Debit
95
Food Stamps
106

When is Litehouse Purchased?

day of week
Sun
18.4%
Mon
14.6%
Tue
12.5%
Wed
12.4%
Thu
11.4%
Fri
14.6%
Sat
16.1%
time of day
Morning
12.9%
Noon
16.4%
Afternoon
36.3%
Evening
28.2%
Late
6.3%

About Our Litehouse Consumer Insights

How do we know who buys Litehouse? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Litehouse consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.