Little Debbie Consumer Insights

Who buys Little Debbie?

A Little Debbie consumer is generally very low income, African American, and lower middle age. Little Debbie consumers are more likely to purchase Little Debbie during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Sunbeam, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Little Debbie Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$45.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Little Debbie Consumer Demographics

demographic
index
Female
102
Male
78
<24
87
25-34
95
35-44
108
45-54
100
55-64
88
65+
75
African American
130
Asian
32
Caucasian
111
Hispanic
63
demographic
index
Has Kids
110
No Kids
78
- $20k
120
$20k-40k
117
$40k-60k
112
$60k-80k
106
$80k-100k
95
$100k-125k
78
$125k +
63
No College
133
College
97
Adv. Degree
74

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Little Debbie Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 4.9x
Sunbeam 4.8x
Totino's Party Pizza 4.6x
Armour 4.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
419

Where is Little Debbie Purchased?

channels
index
Beauty
2
Club
18
Dollar
347
Drug
12
Food
104
Gas & Convenience
61
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.3x
Hawaiian Punch 1.3x
Armour 1.3x
Totino's Pizza Rolls 1.3x

How Did They Pay?

method
index
Cash
105
Credit
79
Debit
107
Food Stamps
205

When is Little Debbie Purchased?

day of week
Sun
18.2%
Mon
13.4%
Tue
12.3%
Wed
12.0%
Thu
12.2%
Fri
15.0%
Sat
16.8%
time of day
Morning
14.1%
Noon
15.2%
Afternoon
33.0%
Evening
30.1%
Late
7.6%

About Our Little Debbie Consumer Insights

How do we know who buys Little Debbie? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Little Debbie consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.