Little Debbie Fancy Cakes Consumer Insights

Who buys Little Debbie Fancy Cakes?

A Little Debbie Fancy Cakes consumer is generally very low income, African American, and senior age. Little Debbie Fancy Cakes consumers are more likely to purchase Little Debbie Fancy Cakes during larger pantry stocking trips. Brands such as Kraft Singles, Libby's, and Hostess also tend to be purchased in the same trip. See sample consumer insights data below.

Little Debbie Fancy Cakes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.94
% of Basket $ (median)
2.9%
Total Basket $ (median)
$66.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Little Debbie Fancy Cakes Consumer Demographics

demographic
index
Female
101
Male
95
<24
110
25-34
97
35-44
93
45-54
110
55-64
109
65+
114
African American
182
Asian
25
Caucasian
106
Hispanic
76
demographic
index
Has Kids
98
No Kids
104
- $20k
150
$20k-40k
130
$40k-60k
118
$60k-80k
111
$80k-100k
81
$100k-125k
68
$125k +
33
No College
128
College
98
Adv. Degree
77

Understand Little Debbie Fancy Cakes Consumer Behavior

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Little Debbie Fancy Cakes Basket Affinity & Size

brand
basket affinity
Kraft Singles 6.5x
Libby's 6.4x
Hostess 5.5x
Sparkling Ice 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
474

Where is Little Debbie Fancy Cakes Purchased?

channels
index
Dollar
315
Drug
24
Food
15
Gas & Convenience
5
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Hawaiian Punch 1.9x
Sunny Meadow 1.8x
Armour 1.8x

How Did They Pay?

method
index
Cash
118
Credit
67
Debit
109
Food Stamps
230

When is Little Debbie Fancy Cakes Purchased?

day of week
Sun
19.3%
Mon
13.4%
Tue
13.4%
Wed
11.4%
Thu
11.5%
Fri
14.3%
Sat
16.7%
time of day
Morning
12.9%
Noon
14.5%
Afternoon
36.6%
Evening
27.9%
Late
8.2%

About Our Little Debbie Fancy Cakes Consumer Insights

How do we know who buys Little Debbie Fancy Cakes? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Little Debbie Fancy Cakes consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.