Little Debbie Fudge Round Consumer Insights

Who buys Little Debbie Fudge Round? A Little Debbie Fudge Round consumer is generally very low income, Caucasian, and lower middle age. Little Debbie Fudge Round consumers are more likely to purchase Little Debbie Fudge Round during larger pantry stocking trips. Brands such as Sunbeam, Kelloggs Pop Tarts, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Little Debbie Fudge Round Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
3.4%
Total Basket $ (median)
$53.05

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Little Debbie Fudge Round Consumer Demographics

demographic
index
Female
103
Male
71
<24
93
25-34
109
35-44
114
45-54
85
55-64
57
65+
48
African American
94
Asian
19
Caucasian
120
Hispanic
21
demographic
index
Has Kids
112
No Kids
73
- $20k
134
$20k-40k
120
$40k-60k
112
$60k-80k
103
$80k-100k
98
$100k-125k
72
$125k +
54
No College
163
College
93
Adv. Degree
59

Understand Little Debbie Fudge Round Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Little Debbie Fudge Round Basket Affinity & Size

brand
basket affinity
Sunbeam 7.9x
Kelloggs Pop Tarts 7.7x
Kraft Singles 5.6x
Totino's Party Pizza 5.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
446

Where is Little Debbie Fudge Round Purchased?

channels
index
Club
18
Dollar
664
Drug
5
Food
55
Gas & Convenience
51
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Blue Bonnet 2.0x
Totino's Party Pizza 2.0x
Armour 1.9x

How Did They Pay?

method
index
Cash
102
Credit
74
Debit
111
Food Stamps
217

When is Little Debbie Fudge Round Purchased?

day of week
Sun
17.5%
Mon
13.7%
Tue
12.4%
Wed
11.8%
Thu
12.4%
Fri
14.9%
Sat
17.3%
time of day
Morning
13.3%
Noon
14.3%
Afternoon
32.6%
Evening
31.5%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Little Debbie Fudge Round consumers purchase?

check mark

Why do Little Debbie Fudge Round consumers try new brands?

check mark

Where do Little Debbie Fudge Round consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Little Debbie Fudge Round Target Market

Arrow and target

Who actually buys Little Debbie Fudge Round? Do these consumers match the intended target market of Little Debbie Fudge Round?

Thought bubble

What motivates the target market to purchase Little Debbie Fudge Round?

magnifying glass

What other target market should Little Debbie Fudge Round look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us