Little Debbie Fudge Round Consumer Insights

Who buys Little Debbie Fudge Round?

A Little Debbie Fudge Round consumer is generally very low income, Caucasian, and lower middle age. Little Debbie Fudge Round consumers are more likely to purchase Little Debbie Fudge Round during larger pantry stocking trips. Brands such as Sunbeam, Kelloggs Pop Tarts, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Little Debbie Fudge Round Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.79
% of Basket $ (median)
3.4%
Total Basket $ (median)
$53.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Little Debbie Fudge Round Consumer Demographics

demographic
index
Female
103
Male
71
<24
93
25-34
109
35-44
114
45-54
85
55-64
57
65+
48
African American
94
Asian
19
Caucasian
120
Hispanic
21
demographic
index
Has Kids
112
No Kids
73
- $20k
134
$20k-40k
120
$40k-60k
112
$60k-80k
103
$80k-100k
98
$100k-125k
72
$125k +
54
No College
163
College
93
Adv. Degree
59

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Little Debbie Fudge Round Basket Affinity & Size

brand
basket affinity
Sunbeam 7.9x
Kelloggs Pop Tarts 7.7x
Kraft Singles 5.6x
Totino's Party Pizza 5.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
446

Where is Little Debbie Fudge Round Purchased?

channels
index
Club
18
Dollar
664
Drug
5
Food
55
Gas & Convenience
51
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Blue Bonnet 2.0x
Totino's Party Pizza 2.0x
Armour 1.9x

How Did They Pay?

method
index
Cash
102
Credit
74
Debit
111
Food Stamps
217

When is Little Debbie Fudge Round Purchased?

day of week
Sun
17.5%
Mon
13.7%
Tue
12.4%
Wed
11.8%
Thu
12.4%
Fri
14.9%
Sat
17.3%
time of day
Morning
13.3%
Noon
14.3%
Afternoon
32.6%
Evening
31.5%
Late
8.3%

Get More Little Debbie Fudge Round Data

Contact us for the latest Little Debbie Fudge Round consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Little Debbie Fudge Round consumers switch to?

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Why do consumers stop buying Little Debbie Fudge Round products?

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What motivates consumers to try Little Debbie Fudge Round products?

Research the Little Debbie Fudge Round Target Market

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Who actually buys Little Debbie Fudge Round? Do these consumers match the intended target market of Little Debbie Fudge Round?

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What motivates the target market to buy Little Debbie Fudge Round?

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What other target market should Little Debbie Fudge Round look at?

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Which other brands have a similar target market?

About Our Little Debbie Fudge Round Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.