Little Debbie Nutty Bar Consumer Insights

Who buys Little Debbie Nutty Bar? Little Debbie Nutty Bar consumers are generally very low income, Caucasian, and upper middle age. Little Debbie Nutty Bar consumers are more likely to purchase Little Debbie Nutty Bar during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Sunbeam, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Little Debbie Nutty Bar Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.78
% of Basket $ (median)
3.3%
Total Basket $ (median)
$53.90

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Little Debbie Nutty Bar Consumer Demographics

demographic
index
Female
103
Male
75
<24
83
25-34
88
35-44
100
45-54
115
55-64
110
65+
86
African American
84
Asian
26
Caucasian
116
Hispanic
46
demographic
index
Has Kids
103
No Kids
94
- $20k
124
$20k-40k
122
$40k-60k
118
$60k-80k
102
$80k-100k
94
$100k-125k
76
$125k +
53
No College
143
College
96
Adv. Degree
70

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Little Debbie Nutty Bar Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 6.3x
Sunbeam 5.9x
Totino's Party Pizza 5.4x
Kraft Singles 5.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
441

Where is Little Debbie Nutty Bar Purchased?

channels
index
Club
109
Dollar
555
Drug
11
Food
27
Gas & Convenience
3
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Sunbeam 1.7x
Armour 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
116
Credit
78
Debit
103
Food Stamps
192

When is Little Debbie Nutty Bar Purchased?

day of week
Sun
18.1%
Mon
12.9%
Tue
12.1%
Wed
12.2%
Thu
12.1%
Fri
14.8%
Sat
17.8%
time of day
Morning
13.3%
Noon
15.9%
Afternoon
34.0%
Evening
29.2%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Little Debbie Nutty Bar consumers purchase?

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Why do Little Debbie Nutty Bar consumers try new brands?

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Where do Little Debbie Nutty Bar consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Little Debbie Nutty Bar Target Market

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Who actually buys Little Debbie Nutty Bar? Do these consumers match the intended target market of Little Debbie Nutty Bar?

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What motivates the target market to purchase Little Debbie Nutty Bar?

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What other target market should Little Debbie Nutty Bar look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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