Little Debbie Nutty Bar Consumer Insights

Who buys Little Debbie Nutty Bar?

A Little Debbie Nutty Bar consumer is generally very low income, Caucasian, and upper middle age. Little Debbie Nutty Bar consumers are more likely to purchase Little Debbie Nutty Bar during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Sunbeam, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Little Debbie Nutty Bar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.78
% of Basket $ (median)
3.3%
Total Basket $ (median)
$53.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Little Debbie Nutty Bar Consumer Demographics

demographic
index
Female
103
Male
75
<24
83
25-34
88
35-44
100
45-54
115
55-64
110
65+
86
African American
84
Asian
26
Caucasian
116
Hispanic
46
demographic
index
Has Kids
103
No Kids
94
- $20k
124
$20k-40k
122
$40k-60k
118
$60k-80k
102
$80k-100k
94
$100k-125k
76
$125k +
53
No College
143
College
96
Adv. Degree
70

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Little Debbie Nutty Bar Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 6.3x
Sunbeam 5.9x
Totino's Party Pizza 5.4x
Kraft Singles 5.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
441

Where is Little Debbie Nutty Bar Purchased?

channels
index
Club
109
Dollar
555
Drug
11
Food
27
Gas & Convenience
3
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Sunbeam 1.7x
Armour 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
116
Credit
78
Debit
103
Food Stamps
192

When is Little Debbie Nutty Bar Purchased?

day of week
Sun
18.1%
Mon
12.9%
Tue
12.1%
Wed
12.2%
Thu
12.1%
Fri
14.8%
Sat
17.8%
time of day
Morning
13.3%
Noon
15.9%
Afternoon
34.0%
Evening
29.2%
Late
7.5%

Get More Little Debbie Nutty Bar Data

Contact us for the latest Little Debbie Nutty Bar consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Little Debbie Nutty Bar consumers switch to?

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Why do consumers stop buying Little Debbie Nutty Bar products?

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Which retailers do Little Debbie Nutty Bar shoppers prefer to shop at?

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What motivates consumers to try Little Debbie Nutty Bar products?

Research the Little Debbie Nutty Bar Target Market

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Who actually buys Little Debbie Nutty Bar? Do these consumers match the intended target market of Little Debbie Nutty Bar?

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What motivates the target market to buy Little Debbie Nutty Bar?

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What other target market should Little Debbie Nutty Bar look at?

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Which other brands have a similar target market?

About Our Little Debbie Nutty Bar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.