Little Debbie Zebra Cakes Consumer Insights

Who buys Little Debbie Zebra Cakes?

A Little Debbie Zebra Cakes consumer is generally lower income, African American, and lower middle age. Little Debbie Zebra Cakes consumers are more likely to purchase Little Debbie Zebra Cakes during larger pantry stocking trips. Brands such as Totino's Party Pizza, Kelloggs Pop Tarts, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Little Debbie Zebra Cakes Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.94
% of Basket $ (median)
3.3%
Total Basket $ (median)
$58.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Little Debbie Zebra Cakes Consumer Demographics

demographic
index
Female
102
Male
81
<24
81
25-34
99
35-44
110
45-54
102
55-64
76
65+
45
African American
149
Asian
29
Caucasian
107
Hispanic
86
demographic
index
Has Kids
114
No Kids
69
- $20k
104
$20k-40k
115
$40k-60k
112
$60k-80k
113
$80k-100k
98
$100k-125k
78
$125k +
60
No College
121
College
100
Adv. Degree
76

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Little Debbie Zebra Cakes Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
418

Where is Little Debbie Zebra Cakes Purchased?

channels
index
Club
0
Dollar
440
Drug
12
Food
84
Gas & Convenience
106
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Sunbeam 1.7x
Blue Bonnet 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
111
Credit
75
Debit
109
Food Stamps
187

When is Little Debbie Zebra Cakes Purchased?

day of week
Sun
20.0%
Mon
13.6%
Tue
11.9%
Wed
11.9%
Thu
12.1%
Fri
13.7%
Sat
16.8%
time of day
Morning
13.6%
Noon
14.3%
Afternoon
33.1%
Evening
31.9%
Late
7.1%

Get More Little Debbie Zebra Cakes Data

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Find Answers to Questions

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Which brands do Little Debbie Zebra Cakes consumers switch to?

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Why do consumers stop buying Little Debbie Zebra Cakes products?

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Which retailers do Little Debbie Zebra Cakes shoppers prefer to shop at?

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What motivates consumers to try Little Debbie Zebra Cakes products?

Research the Little Debbie Zebra Cakes Target Market

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Who actually buys Little Debbie Zebra Cakes? Do these consumers match the intended target market of Little Debbie Zebra Cakes?

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What motivates the target market to buy Little Debbie Zebra Cakes?

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What other target market should Little Debbie Zebra Cakes look at?

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Which other brands have a similar target market?

About Our Little Debbie Zebra Cakes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.