Little Debbie Zebra Cakes Consumer Insights

Who buys Little Debbie Zebra Cakes? A Little Debbie Zebra Cakes consumer is generally lower income, African American, and lower middle age. Little Debbie Zebra Cakes consumers are more likely to purchase Little Debbie Zebra Cakes during larger pantry stocking trips. Brands such as Totino's Party Pizza, Kelloggs Pop Tarts, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Little Debbie Zebra Cakes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.94
% of Basket $ (median)
3.3%
Total Basket $ (median)
$58.21

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  • Recent demographic data

Little Debbie Zebra Cakes Consumer Demographics

demographic
index
Female
102
Male
81
<24
81
25-34
99
35-44
110
45-54
102
55-64
76
65+
45
African American
149
Asian
29
Caucasian
107
Hispanic
86
demographic
index
Has Kids
114
No Kids
69
- $20k
104
$20k-40k
115
$40k-60k
112
$60k-80k
113
$80k-100k
98
$100k-125k
78
$125k +
60
No College
121
College
100
Adv. Degree
76

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Little Debbie Zebra Cakes Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
418

Where is Little Debbie Zebra Cakes Purchased?

channels
index
Club
0
Dollar
440
Drug
12
Food
84
Gas & Convenience
106
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Sunbeam 1.7x
Blue Bonnet 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
111
Credit
75
Debit
109
Food Stamps
187

When is Little Debbie Zebra Cakes Purchased?

day of week
Sun
20.0%
Mon
13.6%
Tue
11.9%
Wed
11.9%
Thu
12.1%
Fri
13.7%
Sat
16.8%
time of day
Morning
13.6%
Noon
14.3%
Afternoon
33.1%
Evening
31.9%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Little Debbie Zebra Cakes consumers purchase?

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Why do Little Debbie Zebra Cakes consumers try new brands?

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Where do Little Debbie Zebra Cakes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Little Debbie Zebra Cakes Target Market

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Who actually buys Little Debbie Zebra Cakes? Do these consumers match the intended target market of Little Debbie Zebra Cakes?

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What motivates the target market to purchase Little Debbie Zebra Cakes?

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What other target market should Little Debbie Zebra Cakes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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