Little Hugs Consumer Insights

Who buys Little Hugs?

A Little Hugs consumer is generally very low income, African American, and young adult age. Little Hugs consumers are more likely to purchase Little Hugs during larger pantry stocking trips. Brands such as Armour, Kool-Aid, and Hawaiian Punch also tend to be purchased in the same trip. See sample consumer insights data below.

Little Hugs Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.1%
Total Basket $ (median)
$58.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Little Hugs Consumer Demographics

demographic
index
Female
104
Male
64
<24
86
25-34
127
35-44
109
45-54
71
55-64
59
65+
50
African American
208
Asian
37
Caucasian
104
Hispanic
78
demographic
index
Has Kids
125
No Kids
44
- $20k
142
$20k-40k
124
$40k-60k
109
$60k-80k
103
$80k-100k
95
$100k-125k
73
$125k +
53
No College
144
College
95
Adv. Degree
72

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Little Hugs Basket Affinity & Size

brand
basket affinity
Armour 6.4x
Kool-Aid 6.4x
Hawaiian Punch 6.2x
Frito-Lay 6.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
433

Where is Little Hugs Purchased?

channels
index
Club
227
Dollar
142
Drug
4
Food
53
Gas & Convenience
5
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.1x
Armour 1.9x
Kool-Aid 1.9x
Blue Bonnet 1.8x

How Did They Pay?

method
index
Cash
90
Credit
76
Debit
101
Food Stamps
329

When is Little Hugs Purchased?

day of week
Sun
15.1%
Mon
11.5%
Tue
11.1%
Wed
12.9%
Thu
13.7%
Fri
18.8%
Sat
16.9%
time of day
Morning
15.9%
Noon
18.2%
Afternoon
33.6%
Evening
26.7%
Late
5.6%

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Find Answers to Questions

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Which brands do Little Hugs consumers switch to?

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Why do consumers stop buying Little Hugs products?

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Which retailers do Little Hugs shoppers prefer to shop at?

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What motivates consumers to try Little Hugs products?

Research the Little Hugs Target Market

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Who actually buys Little Hugs? Do these consumers match the intended target market of Little Hugs?

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What motivates the target market to buy Little Hugs?

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What other target market should Little Hugs look at?

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Which other brands have a similar target market?

About Our Little Hugs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.