Little Hugs Consumer Insights

Who buys Little Hugs? A Little Hugs consumer is generally very low income, African American, and young adult age. Little Hugs consumers are more likely to purchase Little Hugs during larger pantry stocking trips. Brands such as Armour, Kool-Aid, and Hawaiian Punch also tend to be purchased in the same trip. Sample consumer insights data below.

Little Hugs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.1%
Total Basket $ (median)
$58.91

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  • Recent demographic data

Little Hugs Consumer Demographics

demographic
index
Female
104
Male
64
<24
86
25-34
127
35-44
109
45-54
71
55-64
59
65+
50
African American
208
Asian
37
Caucasian
104
Hispanic
78
demographic
index
Has Kids
125
No Kids
44
- $20k
142
$20k-40k
124
$40k-60k
109
$60k-80k
103
$80k-100k
95
$100k-125k
73
$125k +
53
No College
144
College
95
Adv. Degree
72

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Little Hugs Basket Affinity & Size

brand
basket affinity
Armour 6.4x
Kool-Aid 6.4x
Hawaiian Punch 6.2x
Frito-Lay 6.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
433

Where is Little Hugs Purchased?

channels
index
Club
227
Dollar
142
Drug
4
Food
53
Gas & Convenience
5
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.1x
Armour 1.9x
Kool-Aid 1.9x
Blue Bonnet 1.8x

How Did They Pay?

method
index
Cash
90
Credit
76
Debit
101
Food Stamps
329

When is Little Hugs Purchased?

day of week
Sun
15.1%
Mon
11.5%
Tue
11.1%
Wed
12.9%
Thu
13.7%
Fri
18.8%
Sat
16.9%
time of day
Morning
15.9%
Noon
18.2%
Afternoon
33.6%
Evening
26.7%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Little Hugs consumers purchase?

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Why do Little Hugs consumers try new brands?

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Where do Little Hugs consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Little Hugs Target Market

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Who actually buys Little Hugs? Do these consumers match the intended target market of Little Hugs?

Thought bubble

What motivates the target market to purchase Little Hugs?

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What other target market should Little Hugs look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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