Little Remedies Consumer Insights

Who buys Little Remedies?

A Little Remedies consumer is generally lower income, Asian, and young adult age. Little Remedies consumers are more likely to purchase Little Remedies during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Little Remedies Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
11.4%
Total Basket $ (median)
$43.47

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Little Remedies Consumer Demographics

demographic
index
Female
99
Male
110
<24
111
25-34
176
35-44
99
45-54
31
55-64
46
65+
29
African American
130
Asian
160
Caucasian
88
Hispanic
134
demographic
index
Has Kids
119
No Kids
58
- $20k
99
$20k-40k
108
$40k-60k
103
$60k-80k
96
$80k-100k
105
$100k-125k
97
$125k +
89
No College
79
College
99
Adv. Degree
130

Understand Little Remedies Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Little Remedies Basket Affinity & Size

brand
basket affinity
Gerber Graduates 20.6x
Gerber 19.7x
Huggies 6.9x
Dannon Danimals 6.7x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
214

Where is Little Remedies Purchased?

channels
index
Dollar
128
Drug
415
Food
17
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.2x
Gerber 2.2x
Huggies 2.0x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
102
Credit
95
Debit
107
Food Stamps
70

When is Little Remedies Purchased?

day of week
Sun
14.6%
Mon
15.3%
Tue
13.6%
Wed
13.1%
Thu
11.8%
Fri
15.3%
Sat
16.4%
time of day
Morning
13.9%
Noon
18.9%
Afternoon
30.6%
Evening
27.4%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Little Remedies consumers purchase?

check mark

Why do Little Remedies consumers try new brands?

check mark

Where do Little Remedies consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Little Remedies Target Market

Arrow and target

Who actually buys Little Remedies? Do these consumers match the intended target market of Little Remedies?

Thought bubble

What motivates the target market to purchase Little Remedies?

magnifying glass

What other target market should Little Remedies look at?

venn diagram

Which other brands have a similar target market?

About Our Little Remedies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.