Little Tikes Consumer Insights

Who buys Little Tikes?

A Little Tikes consumer is generally lower income, Caucasian, and young adult age. Little Tikes consumers are more likely to purchase Little Tikes during larger pantry stocking trips. Brands such as Gerber Graduates, Crayola, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Little Tikes Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$14.99
% of Basket $ (median)
23.8%
Total Basket $ (median)
$63.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Little Tikes Consumer Demographics

demographic
index
Female
101
Male
94
<24
105
25-34
177
35-44
81
45-54
47
55-64
91
65+
39
African American
72
Asian
92
Caucasian
102
Hispanic
101
demographic
index
Has Kids
114
No Kids
69
- $20k
104
$20k-40k
109
$40k-60k
100
$60k-80k
100
$80k-100k
100
$100k-125k
101
$125k +
84
No College
94
College
100
Adv. Degree
106

Understand Little Tikes Consumer Behavior

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Little Tikes Basket Affinity & Size

brand
basket affinity
Gerber Graduates 21.9x
Crayola 12.0x
Gerber 9.3x
Energizer 6.8x
basket size
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
199

Where is Little Tikes Purchased?

channels
index
Club
17
Dollar
2
Drug
1
Food
2
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.7x
Gerber 1.9x
Huggies 1.7x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
66
Credit
87
Debit
136
Food Stamps
51

When is Little Tikes Purchased?

day of week
Sun
13.7%
Mon
9.9%
Tue
10.2%
Wed
11.6%
Thu
17.0%
Fri
17.5%
Sat
20.3%
time of day
Morning
11.8%
Noon
17.2%
Afternoon
35.4%
Evening
26.5%
Late
9.1%

Get More Little Tikes Data

Contact us for the latest Little Tikes consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Little Tikes consumers switch to?

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Why do consumers stop buying Little Tikes products?

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Which retailers do Little Tikes shoppers prefer to shop at?

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What motivates consumers to try Little Tikes products?

Research the Little Tikes Target Market

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Who actually buys Little Tikes? Do these consumers match the intended target market of Little Tikes?

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What motivates the target market to purchase Little Tikes?

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What other target market should Little Tikes look at?

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Which other brands have a similar target market?

About Our Little Tikes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.