Little Trees Consumer Insights

Who buys Little Trees?

A Little Trees consumer is generally lower income, African American, and adolescent age. Little Trees consumers are more likely to purchase Little Trees during larger pantry stocking trips. Brands such as Febreze, Glade, and Energizer also tend to be purchased in the same trip. See sample consumer insights data below.

Little Trees Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.44
% of Basket $ (median)
6.8%
Total Basket $ (median)
$35.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Little Trees Consumer Demographics

demographic
index
Female
100
Male
96
<24
179
25-34
136
35-44
91
45-54
84
55-64
57
65+
40
African American
193
Asian
52
Caucasian
95
Hispanic
142
demographic
index
Has Kids
100
No Kids
100
- $20k
129
$20k-40k
144
$40k-60k
106
$60k-80k
105
$80k-100k
80
$100k-125k
72
$125k +
51
No College
134
College
102
Adv. Degree
51

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Little Trees Basket Affinity & Size

brand
basket affinity
Febreze 10.8x
Glade 8.3x
Energizer 6.8x
Gain 6.2x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
228

Where is Little Trees Purchased?

channels
index
Beauty
40
Dollar
658
Drug
42
Food
7
Gas & Convenience
11
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.8x
Monster Energy 1.6x
Gain 1.6x

How Did They Pay?

method
index
Cash
126
Credit
73
Debit
119
Food Stamps
57

When is Little Trees Purchased?

day of week
Sun
18.6%
Mon
10.8%
Tue
11.1%
Wed
11.5%
Thu
13.4%
Fri
14.4%
Sat
20.2%
time of day
Morning
14.4%
Noon
18.2%
Afternoon
32.0%
Evening
27.0%
Late
8.3%

Get More Little Trees Data

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Find Answers to Questions

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Which brands do Little Trees consumers switch to?

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Why do consumers stop buying Little Trees products?

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Which retailers do Little Trees shoppers prefer to shop at?

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What motivates consumers to try Little Trees products?

Research the Little Trees Target Market

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Who actually buys Little Trees? Do these consumers match the intended target market of Little Trees?

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What motivates the target market to buy Little Trees?

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What other target market should Little Trees look at?

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Which other brands have a similar target market?

About Our Little Trees Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.