Little Trees Consumer Insights

Who buys Little Trees?

A Little Trees consumer is generally lower income, African American, and adolescent age. Little Trees consumers are more likely to purchase Little Trees during larger pantry stocking trips. Brands such as Febreze, Glade, and Energizer also tend to be purchased in the same trip. See sample consumer insights data below.

Little Trees Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.44
% of Basket $ (median)
6.8%
Total Basket $ (median)
$35.91

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Little Trees Consumer Demographics

demographic
index
Female
100
Male
96
<24
179
25-34
136
35-44
91
45-54
84
55-64
57
65+
40
African American
193
Asian
52
Caucasian
95
Hispanic
142
demographic
index
Has Kids
100
No Kids
100
- $20k
129
$20k-40k
144
$40k-60k
106
$60k-80k
105
$80k-100k
80
$100k-125k
72
$125k +
51
No College
134
College
102
Adv. Degree
51

Understand Little Trees Consumer Behavior

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Little Trees Basket Affinity & Size

brand
basket affinity
Febreze 10.8x
Glade 8.3x
Energizer 6.8x
Gain 6.2x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
228

Where is Little Trees Purchased?

channels
index
Beauty
40
Dollar
658
Drug
42
Food
7
Gas & Convenience
11
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.8x
Monster Energy 1.6x
Gain 1.6x

How Did They Pay?

method
index
Cash
126
Credit
73
Debit
119
Food Stamps
57

When is Little Trees Purchased?

day of week
Sun
18.6%
Mon
10.8%
Tue
11.1%
Wed
11.5%
Thu
13.4%
Fri
14.4%
Sat
20.2%
time of day
Morning
14.4%
Noon
18.2%
Afternoon
32.0%
Evening
27.0%
Late
8.3%

About Our Little Trees Consumer Insights

How do we know who buys Little Trees? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Little Trees consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.