Littlest Pet Shop Consumer Insights

Who buys Littlest Pet Shop?

A Littlest Pet Shop consumer is generally lower income, Asian, and lower middle age. Littlest Pet Shop consumers are more likely to purchase Littlest Pet Shop during larger pantry stocking trips. Brands such as Crayola, Jack Link's, and Kelloggs Froot Loops also tend to be purchased in the same trip. See sample consumer insights data below.

Littlest Pet Shop Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.92
% of Basket $ (median)
15.6%
Total Basket $ (median)
$37.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Littlest Pet Shop Consumer Demographics

demographic
index
Female
105
Male
55
<24
49
25-34
100
35-44
128
45-54
77
55-64
49
65+
67
African American
47
Asian
127
Caucasian
99
Hispanic
118
demographic
index
Has Kids
128
No Kids
38
- $20k
94
$20k-40k
109
$40k-60k
101
$60k-80k
100
$80k-100k
97
$100k-125k
98
$125k +
95
No College
117
College
100
Adv. Degree
81

Understand Littlest Pet Shop Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Littlest Pet Shop Basket Affinity & Size

brand
basket affinity
Crayola 11.5x
Jack Link's 6.3x
Kelloggs Froot Loops 5.5x
Charmin 5.4x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
229

Where is Littlest Pet Shop Purchased?

channels
index
Dollar
294
Drug
122
Food
2
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Yoplait Go-Gurt 1.6x
Kelloggs Froot Loops 1.6x
Hostess 1.6x

How Did They Pay?

method
index
Cash
100
Credit
83
Debit
126
Food Stamps
37

When is Littlest Pet Shop Purchased?

day of week
Sun
11.4%
Mon
9.7%
Tue
12.2%
Wed
10.4%
Thu
10.8%
Fri
17.0%
Sat
28.5%
time of day
Morning
15.8%
Noon
17.9%
Afternoon
34.7%
Evening
24.3%
Late
7.3%

Get More Littlest Pet Shop Data

Contact us for the latest Littlest Pet Shop consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Littlest Pet Shop consumers switch to?

Stop sign

Why do consumers stop buying Littlest Pet Shop products?

Store front

Which retailers do Littlest Pet Shop shoppers prefer to shop at?

Sale sign

What motivates consumers to try Littlest Pet Shop products?

Research the Littlest Pet Shop Target Market

Arrow and target

Who actually buys Littlest Pet Shop? Do these consumers match the intended target market of Littlest Pet Shop?

Thought bubble

What motivates the target market to buy Littlest Pet Shop?

Magnifying glass

What other target market should Littlest Pet Shop look at?

Venn diagram

Which other brands have a similar target market?

About Our Littlest Pet Shop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.