Littlest Pet Shop Consumer Insights

Who buys Littlest Pet Shop? Littlest Pet Shop consumers are generally lower income, Asian, and lower middle age. Littlest Pet Shop consumers are more likely to purchase Littlest Pet Shop during larger pantry stocking trips. Brands such as Crayola, Jack Link's, and Kelloggs Froot Loops also tend to be purchased in the same trip. Sample consumer insights data below.

Littlest Pet Shop Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.92
% of Basket $ (median)
15.6%
Total Basket $ (median)
$37.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Littlest Pet Shop Consumer Demographics

demographic
index
Female
105
Male
55
<24
49
25-34
100
35-44
128
45-54
77
55-64
49
65+
67
African American
47
Asian
127
Caucasian
99
Hispanic
118
demographic
index
Has Kids
128
No Kids
38
- $20k
94
$20k-40k
109
$40k-60k
101
$60k-80k
100
$80k-100k
97
$100k-125k
98
$125k +
95
No College
117
College
100
Adv. Degree
81

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Littlest Pet Shop Basket Affinity & Size

brand
basket affinity
Crayola 11.5x
Jack Link's 6.3x
Kelloggs Froot Loops 5.5x
Charmin 5.4x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
229

Where is Littlest Pet Shop Purchased?

channels
index
Dollar
294
Drug
122
Food
2
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Yoplait Go-Gurt 1.6x
Kelloggs Froot Loops 1.6x
Hostess 1.6x

How Did They Pay?

method
index
Cash
100
Credit
83
Debit
126
Food Stamps
37

When is Littlest Pet Shop Purchased?

day of week
Sun
11.4%
Mon
9.7%
Tue
12.2%
Wed
10.4%
Thu
10.8%
Fri
17.0%
Sat
28.5%
time of day
Morning
15.8%
Noon
17.9%
Afternoon
34.7%
Evening
24.3%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Littlest Pet Shop consumers purchase?

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Why do Littlest Pet Shop consumers try new brands?

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Where do Littlest Pet Shop consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Littlest Pet Shop Target Market

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Who actually buys Littlest Pet Shop? Do these consumers match the intended target market of Littlest Pet Shop?

Thought bubble

What motivates the target market to purchase Littlest Pet Shop?

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What other target market should Littlest Pet Shop look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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