Lofthouse Consumer Insights

Who buys Lofthouse?

A Lofthouse consumer is generally slightly higher income, Caucasian, and lower middle age. Lofthouse consumers are more likely to purchase Lofthouse during larger pantry stocking trips. Brands such as Marketside, Kelloggs Pop Tarts, and Oscar Mayer Lunchables also tend to be purchased in the same trip. See sample consumer insights data below.

Lofthouse Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.7%
Total Basket $ (median)
$44.25

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lofthouse Consumer Demographics

demographic
index
Female
102
Male
79
<24
87
25-34
87
35-44
111
45-54
105
55-64
86
65+
78
African American
71
Asian
42
Caucasian
111
Hispanic
78
demographic
index
Has Kids
111
No Kids
76
- $20k
85
$20k-40k
100
$40k-60k
99
$60k-80k
102
$80k-100k
105
$100k-125k
101
$125k +
103
No College
99
College
100
Adv. Degree
103

Understand Lofthouse Consumer Behavior

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Lofthouse Basket Affinity & Size

brand
basket affinity
Marketside 4.8x
Kelloggs Pop Tarts 4.1x
Oscar Mayer Lunchables 4.0x
Libby's 3.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
348

Where is Lofthouse Purchased?

channels
index
Club
0
Dollar
3
Drug
8
Food
56
Gas & Convenience
8
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.6x
Armour 1.6x
Hawaiian Punch 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
120
Credit
90
Debit
97
Food Stamps
139

When is Lofthouse Purchased?

day of week
Sun
14.4%
Mon
11.8%
Tue
12.4%
Wed
14.3%
Thu
14.9%
Fri
16.1%
Sat
16.2%
time of day
Morning
16.5%
Noon
14.6%
Afternoon
32.6%
Evening
28.9%
Late
7.5%

About Our Lofthouse Consumer Insights

How do we know who buys Lofthouse? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lofthouse consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.