Lofthouse Consumer Insights

Who buys Lofthouse? A Lofthouse consumer is generally slightly higher income, Caucasian, and lower middle age. Lofthouse consumers are more likely to purchase Lofthouse during larger pantry stocking trips. Brands such as Marketside, Kelloggs Pop Tarts, and Oscar Mayer Lunchables also tend to be purchased in the same trip. Sample consumer insights data below.

Lofthouse Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.7%
Total Basket $ (median)
$44.25

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lofthouse Consumer Demographics

demographic
index
Female
102
Male
79
<24
87
25-34
87
35-44
111
45-54
105
55-64
86
65+
78
African American
71
Asian
42
Caucasian
111
Hispanic
78
demographic
index
Has Kids
111
No Kids
76
- $20k
85
$20k-40k
100
$40k-60k
99
$60k-80k
102
$80k-100k
105
$100k-125k
101
$125k +
103
No College
99
College
100
Adv. Degree
103

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Lofthouse Basket Affinity & Size

brand
basket affinity
Marketside 4.8x
Kelloggs Pop Tarts 4.1x
Oscar Mayer Lunchables 4.0x
Libby's 3.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
348

Where is Lofthouse Purchased?

channels
index
Club
0
Dollar
3
Drug
8
Food
56
Gas & Convenience
8
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.6x
Armour 1.6x
Hawaiian Punch 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
120
Credit
90
Debit
97
Food Stamps
139

When is Lofthouse Purchased?

day of week
Sun
14.4%
Mon
11.8%
Tue
12.4%
Wed
14.3%
Thu
14.9%
Fri
16.1%
Sat
16.2%
time of day
Morning
16.5%
Noon
14.6%
Afternoon
32.6%
Evening
28.9%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lofthouse consumers purchase?

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Why do Lofthouse consumers try new brands?

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Where do Lofthouse consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lofthouse Target Market

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Who actually buys Lofthouse? Do these consumers match the intended target market of Lofthouse?

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What motivates the target market to purchase Lofthouse?

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What other target market should Lofthouse look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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