Log Cabin Consumer Insights

Who buys Log Cabin?

A Log Cabin consumer is generally higher income, African American, and lower middle age. Log Cabin consumers are more likely to purchase Log Cabin during larger pantry stocking trips. Brands such as Eggo, Skippy, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Log Cabin Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.0%
Total Basket $ (median)
$82.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Log Cabin Consumer Demographics

demographic
index
Female
101
Male
91
<24
72
25-34
80
35-44
113
45-54
105
55-64
96
65+
105
African American
103
Asian
68
Caucasian
103
Hispanic
98
demographic
index
Has Kids
115
No Kids
67
- $20k
75
$20k-40k
79
$40k-60k
89
$60k-80k
101
$80k-100k
116
$100k-125k
127
$125k +
117
No College
86
College
104
Adv. Degree
99

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Log Cabin Basket Affinity & Size

brand
basket affinity
Eggo 6.4x
Skippy 4.9x
Kelloggs Pop Tarts 4.1x
Yoplait Go-Gurt 3.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
504

Where is Log Cabin Purchased?

channels
index
Club
210
Dollar
1
Drug
11
Food
105
Gas & Convenience
8
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.4x
Dannon Danimals 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
90
Credit
98
Debit
105
Food Stamps
125

When is Log Cabin Purchased?

day of week
Sun
18.0%
Mon
13.4%
Tue
12.6%
Wed
12.1%
Thu
11.5%
Fri
14.6%
Sat
17.7%
time of day
Morning
15.2%
Noon
18.7%
Afternoon
35.7%
Evening
25.0%
Late
5.4%

Get More Log Cabin Data

Contact us for the latest Log Cabin consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Log Cabin consumers switch to?

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Why do consumers stop buying Log Cabin products?

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Which retailers do Log Cabin shoppers prefer to shop at?

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What motivates consumers to try Log Cabin products?

Research the Log Cabin Target Market

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Who actually buys Log Cabin? Do these consumers match the intended target market of Log Cabin?

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What motivates the target market to buy Log Cabin?

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What other target market should Log Cabin look at?

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Which other brands have a similar target market?

About Our Log Cabin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.