Log Cabin Consumer Insights

Who buys Log Cabin?

A Log Cabin consumer is generally higher income, African American, and lower middle age. Log Cabin consumers are more likely to purchase Log Cabin during larger pantry stocking trips. Brands such as Eggo, Skippy, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Log Cabin Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.0%
Total Basket $ (median)
$82.68

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Log Cabin Consumer Demographics

demographic
index
Female
101
Male
91
<24
72
25-34
80
35-44
113
45-54
105
55-64
96
65+
105
African American
103
Asian
68
Caucasian
103
Hispanic
98
demographic
index
Has Kids
115
No Kids
67
- $20k
75
$20k-40k
79
$40k-60k
89
$60k-80k
101
$80k-100k
116
$100k-125k
127
$125k +
117
No College
86
College
104
Adv. Degree
99

Understand Log Cabin Consumer Behavior

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Log Cabin Basket Affinity & Size

brand
basket affinity
Eggo 6.4x
Skippy 4.9x
Kelloggs Pop Tarts 4.1x
Yoplait Go-Gurt 3.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
504

Where is Log Cabin Purchased?

channels
index
Club
210
Dollar
1
Drug
11
Food
105
Gas & Convenience
8
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.4x
Dannon Danimals 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
90
Credit
98
Debit
105
Food Stamps
125

When is Log Cabin Purchased?

day of week
Sun
18.0%
Mon
13.4%
Tue
12.6%
Wed
12.1%
Thu
11.5%
Fri
14.6%
Sat
17.7%
time of day
Morning
15.2%
Noon
18.7%
Afternoon
35.7%
Evening
25.0%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Log Cabin consumers purchase?

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Why do Log Cabin consumers try new brands?

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Where do Log Cabin consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Log Cabin Target Market

Arrow and target

Who actually buys Log Cabin? Do these consumers match the intended target market of Log Cabin?

Thought bubble

What motivates the target market to purchase Log Cabin?

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What other target market should Log Cabin look at?

venn diagram

Which other brands have a similar target market?

About Our Log Cabin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.