Log House Consumer Insights

Who buys Log House? A Log House consumer is generally very high income, Caucasian, and lower middle age. Log House consumers are more likely to purchase Log House during larger pantry stocking trips. Brands such as Duncan Hines, Snyders Of Hanover, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Log House Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.59
% of Basket $ (median)
5.3%
Total Basket $ (median)
$67.48

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Log House Consumer Demographics

demographic
index
Female
102
Male
81
<24
93
25-34
99
35-44
105
45-54
97
55-64
101
65+
60
African American
63
Asian
46
Caucasian
112
Hispanic
62
demographic
index
Has Kids
103
No Kids
93
- $20k
70
$20k-40k
93
$40k-60k
87
$60k-80k
104
$80k-100k
118
$100k-125k
99
$125k +
125
No College
80
College
105
Adv. Degree
102

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Log House Basket Affinity & Size

brand
basket affinity
Duncan Hines 13.6x
Snyders Of Hanover 11.0x
Archer Farms 8.2x
Cool Whip 8.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
413

Where is Log House Purchased?

channels
index
Dollar
69
Food
25
Mass
198
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.7x
Diet Dr Pepper 1.7x
Cool Whip 1.5x
Farmers Market 1.5x

How Did They Pay?

method
index
Cash
70
Credit
99
Debit
118
Food Stamps
99

When is Log House Purchased?

day of week
Sun
14.1%
Mon
11.8%
Tue
12.0%
Wed
14.9%
Thu
13.0%
Fri
14.9%
Sat
19.3%
time of day
Morning
14.4%
Noon
18.7%
Afternoon
33.7%
Evening
26.8%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Log House consumers purchase?

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Why do Log House consumers try new brands?

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Where do Log House consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Log House Target Market

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Who actually buys Log House? Do these consumers match the intended target market of Log House?

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What motivates the target market to purchase Log House?

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What other target market should Log House look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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