L'Oreal Consumer Insights

Who buys L'Oreal?

A L'Oreal consumer is generally very low income, Asian, and adolescent age. L'Oreal consumers are more likely to purchase L'Oreal during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

L'Oreal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.97
% of Basket $ (median)
31.2%
Total Basket $ (median)
$28.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

L'Oreal Consumer Demographics

demographic
index
Female
103
Male
73
<24
143
25-34
108
35-44
90
45-54
99
55-64
104
65+
109
African American
57
Asian
175
Caucasian
87
Hispanic
166
demographic
index
Has Kids
92
No Kids
118
- $20k
126
$20k-40k
117
$40k-60k
104
$60k-80k
95
$80k-100k
90
$100k-125k
88
$125k +
84
No College
107
College
101
Adv. Degree
87

Understand L'Oreal Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

L'Oreal Basket Affinity & Size

brand
basket affinity
CoverGirl 20.7x
Neutrogena 11.5x
TRESemme 11.4x
Olay 11.3x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
160

Where is L'Oreal Purchased?

channels
index
Beauty
847
Club
0
Dollar
28
Drug
586
Food
28
Gas & Convenience
2
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Huggies 1.4x
CoverGirl 1.4x
TRESemme 1.4x

How Did They Pay?

method
index
Cash
130
Credit
88
Debit
98
Food Stamps
32

When is L'Oreal Purchased?

day of week
Sun
15.2%
Mon
13.0%
Tue
12.8%
Wed
13.0%
Thu
12.9%
Fri
15.4%
Sat
17.7%
time of day
Morning
14.0%
Noon
16.2%
Afternoon
34.8%
Evening
27.6%
Late
7.5%

About Our L'Oreal Consumer Insights

How do we know who buys L'Oreal? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the L'Oreal consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.