L'Oreal Color Vibrancy Consumer Insights

Who buys L'Oreal Color Vibrancy?

A L'Oreal Color Vibrancy consumer is generally very low income, Asian, and young adult age. L'Oreal Color Vibrancy consumers are more likely to purchase L'Oreal Color Vibrancy during mid to large sized trips. Brands such as TRESemme, Olay, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

L'Oreal Color Vibrancy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
45.0%
Total Basket $ (median)
$13.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

L'Oreal Color Vibrancy Consumer Demographics

demographic
index
Female
104
Male
60
<24
126
25-34
130
35-44
88
45-54
95
55-64
76
65+
63
African American
54
Asian
236
Caucasian
78
Hispanic
197
demographic
index
Has Kids
94
No Kids
114
- $20k
168
$20k-40k
131
$40k-60k
111
$60k-80k
91
$80k-100k
81
$100k-125k
87
$125k +
44
No College
143
College
97
Adv. Degree
66

Understand L'Oreal Color Vibrancy Consumer Behavior

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L'Oreal Color Vibrancy Basket Affinity & Size

brand
basket affinity
TRESemme 20.6x
Olay 18.1x
Neutrogena 13.9x
CoverGirl 13.0x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
144

Where is L'Oreal Color Vibrancy Purchased?

channels
index
Beauty
24
Drug
1156
Food
14
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.8x
TRESemme 1.7x
Huggies 1.6x
Listerine 1.6x

How Did They Pay?

method
index
Cash
214
Credit
68
Debit
71
Food Stamps
39

When is L'Oreal Color Vibrancy Purchased?

day of week
Sun
15.4%
Mon
14.7%
Tue
12.6%
Wed
11.9%
Thu
14.0%
Fri
15.5%
Sat
16.1%
time of day
Morning
13.6%
Noon
15.2%
Afternoon
32.5%
Evening
30.5%
Late
8.1%

Get More L'Oreal Color Vibrancy Data

Contact us for the latest L'Oreal Color Vibrancy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do L'Oreal Color Vibrancy consumers switch to?

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Why do consumers stop buying L'Oreal Color Vibrancy products?

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Which retailers do L'Oreal Color Vibrancy shoppers prefer to shop at?

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What motivates consumers to try L'Oreal Color Vibrancy products?

Research the L'Oreal Color Vibrancy Target Market

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Who actually buys L'Oreal Color Vibrancy? Do these consumers match the intended target market of L'Oreal Color Vibrancy?

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What motivates the target market to buy L'Oreal Color Vibrancy?

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What other target market should L'Oreal Color Vibrancy look at?

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Which other brands have a similar target market?

About Our L'Oreal Color Vibrancy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.