L'Oreal Color Vibrancy Consumer Insights

Who buys L'Oreal Color Vibrancy? L'Oreal Color Vibrancy consumers are generally very low income, Asian, and young adult age. L'Oreal Color Vibrancy consumers are more likely to purchase L'Oreal Color Vibrancy during mid to large sized trips. Brands such as TRESemme, Olay, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

L'Oreal Color Vibrancy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
45.0%
Total Basket $ (median)
$13.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

L'Oreal Color Vibrancy Consumer Demographics

demographic
index
Female
104
Male
60
<24
126
25-34
130
35-44
88
45-54
95
55-64
76
65+
63
African American
54
Asian
236
Caucasian
78
Hispanic
197
demographic
index
Has Kids
94
No Kids
114
- $20k
168
$20k-40k
131
$40k-60k
111
$60k-80k
91
$80k-100k
81
$100k-125k
87
$125k +
44
No College
143
College
97
Adv. Degree
66

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L'Oreal Color Vibrancy Basket Affinity & Size

brand
basket affinity
TRESemme 20.6x
Olay 18.1x
Neutrogena 13.9x
CoverGirl 13.0x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
144

Where is L'Oreal Color Vibrancy Purchased?

channels
index
Beauty
24
Drug
1156
Food
14
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.8x
TRESemme 1.7x
Huggies 1.6x
Listerine 1.6x

How Did They Pay?

method
index
Cash
214
Credit
68
Debit
71
Food Stamps
39

When is L'Oreal Color Vibrancy Purchased?

day of week
Sun
15.4%
Mon
14.7%
Tue
12.6%
Wed
11.9%
Thu
14.0%
Fri
15.5%
Sat
16.1%
time of day
Morning
13.6%
Noon
15.2%
Afternoon
32.5%
Evening
30.5%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do L'Oreal Color Vibrancy consumers purchase?

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Why do L'Oreal Color Vibrancy consumers try new brands?

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Where do L'Oreal Color Vibrancy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the L'Oreal Color Vibrancy Target Market

Arrow and target

Who actually buys L'Oreal Color Vibrancy? Do these consumers match the intended target market of L'Oreal Color Vibrancy?

Thought bubble

What motivates the target market to purchase L'Oreal Color Vibrancy?

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What other target market should L'Oreal Color Vibrancy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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