L'Oreal Colour Riche Consumer Insights

Who buys L'Oreal Colour Riche?

A L'Oreal Colour Riche consumer is generally very high income, Hispanic, and senior age. L'Oreal Colour Riche consumers are more likely to purchase L'Oreal Colour Riche during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

L'Oreal Colour Riche Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.99
% of Basket $ (median)
16.5%
Total Basket $ (median)
$36.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

L'Oreal Colour Riche Consumer Demographics

demographic
index
Female
102
Male
81
<24
123
25-34
100
35-44
95
45-54
93
55-64
104
65+
192
African American
96
Asian
150
Caucasian
88
Hispanic
156
demographic
index
Has Kids
88
No Kids
127
- $20k
98
$20k-40k
106
$40k-60k
104
$60k-80k
91
$80k-100k
89
$100k-125k
103
$125k +
112
No College
93
College
101
Adv. Degree
105

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L'Oreal Colour Riche Basket Affinity & Size

brand
basket affinity
CoverGirl 34.8x
Neutrogena 11.6x
TRESemme 11.6x
Olay 11.4x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
206

Where is L'Oreal Colour Riche Purchased?

channels
index
Beauty
931
Dollar
22
Drug
694
Food
5
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.7x
CoverGirl 1.6x
Olay 1.6x
TRESemme 1.5x

How Did They Pay?

method
index
Cash
143
Credit
98
Debit
92
Food Stamps
16

When is L'Oreal Colour Riche Purchased?

day of week
Sun
13.4%
Mon
12.7%
Tue
13.2%
Wed
12.7%
Thu
13.2%
Fri
16.2%
Sat
18.6%
time of day
Morning
14.0%
Noon
17.3%
Afternoon
35.6%
Evening
25.5%
Late
7.7%

Get More L'Oreal Colour Riche Data

Contact us for the latest L'Oreal Colour Riche consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do L'Oreal Colour Riche consumers switch to?

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Why do consumers stop buying L'Oreal Colour Riche products?

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Which retailers do L'Oreal Colour Riche shoppers prefer to shop at?

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What motivates consumers to try L'Oreal Colour Riche products?

Research the L'Oreal Colour Riche Target Market

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Who actually buys L'Oreal Colour Riche? Do these consumers match the intended target market of L'Oreal Colour Riche?

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What motivates the target market to buy L'Oreal Colour Riche?

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What other target market should L'Oreal Colour Riche look at?

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Which other brands have a similar target market?

About Our L'Oreal Colour Riche Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.