L'Oreal Excellence Consumer Insights

Who buys L'Oreal Excellence? A L'Oreal Excellence consumer is generally very low income, Asian, and senior age. L'Oreal Excellence consumers are more likely to purchase L'Oreal Excellence during larger pantry stocking trips. Brands such as TRESemme, Secret, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

L'Oreal Excellence Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.97
% of Basket $ (median)
21.5%
Total Basket $ (median)
$37.06

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

L'Oreal Excellence Consumer Demographics

demographic
index
Female
102
Male
83
<24
147
25-34
82
35-44
81
45-54
123
55-64
150
65+
181
African American
34
Asian
162
Caucasian
93
Hispanic
148
demographic
index
Has Kids
87
No Kids
129
- $20k
126
$20k-40k
108
$40k-60k
104
$60k-80k
104
$80k-100k
98
$100k-125k
92
$125k +
69
No College
122
College
98
Adv. Degree
85

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L'Oreal Excellence Basket Affinity & Size

brand
basket affinity
TRESemme 8.4x
Secret 7.9x
CoverGirl 7.6x
Olay 6.9x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
240

Where is L'Oreal Excellence Purchased?

channels
index
Beauty
359
Dollar
7
Drug
434
Food
14
Gas & Convenience
1
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Marlboro 1.6x
Scott 1.5x
Purina Friskies 1.5x

How Did They Pay?

method
index
Cash
131
Credit
83
Debit
93
Food Stamps
31

When is L'Oreal Excellence Purchased?

day of week
Sun
14.9%
Mon
14.4%
Tue
13.4%
Wed
12.3%
Thu
11.7%
Fri
14.5%
Sat
18.7%
time of day
Morning
13.9%
Noon
18.1%
Afternoon
35.6%
Evening
26.1%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do L'Oreal Excellence consumers purchase?

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Why do L'Oreal Excellence consumers try new brands?

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Where do L'Oreal Excellence consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the L'Oreal Excellence Target Market

Arrow and target

Who actually buys L'Oreal Excellence? Do these consumers match the intended target market of L'Oreal Excellence?

Thought bubble

What motivates the target market to purchase L'Oreal Excellence?

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What other target market should L'Oreal Excellence look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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