L'Oreal Paris Consumer Insights

Who buys L'Oreal Paris?

A L'Oreal Paris consumer is generally very low income, Asian, and adolescent age. L'Oreal Paris consumers are more likely to purchase L'Oreal Paris during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

L'Oreal Paris Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.44
% of Basket $ (median)
22.2%
Total Basket $ (median)
$38.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

L'Oreal Paris Consumer Demographics

demographic
index
Female
103
Male
74
<24
146
25-34
104
35-44
90
45-54
103
55-64
108
65+
110
African American
59
Asian
159
Caucasian
90
Hispanic
153
demographic
index
Has Kids
91
No Kids
120
- $20k
115
$20k-40k
112
$40k-60k
103
$60k-80k
92
$80k-100k
94
$100k-125k
93
$125k +
94
No College
99
College
102
Adv. Degree
91

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L'Oreal Paris Basket Affinity & Size

brand
basket affinity
CoverGirl 17.3x
Neutrogena 12.4x
Olay 8.7x
TRESemme 8.5x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
226

Where is L'Oreal Paris Purchased?

channels
index
Beauty
1039
Club
0
Dollar
19
Drug
550
Food
33
Gas & Convenience
1
Mass
109
regions
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What Else Do They Buy?

brand
household affinity
Olay 1.4x
Huggies 1.3x
CoverGirl 1.3x
TRESemme 1.3x

How Did They Pay?

method
index
Cash
119
Credit
93
Debit
101
Food Stamps
28

When is L'Oreal Paris Purchased?

day of week
Sun
15.6%
Mon
13.1%
Tue
12.8%
Wed
12.8%
Thu
12.8%
Fri
15.4%
Sat
17.5%
time of day
Morning
14.1%
Noon
16.2%
Afternoon
35.0%
Evening
27.1%
Late
7.6%

Get More L'Oreal Paris Data

Contact us for the latest L'Oreal Paris consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do L'Oreal Paris consumers switch to?

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Why do consumers stop buying L'Oreal Paris products?

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Which retailers do L'Oreal Paris shoppers prefer to shop at?

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What motivates consumers to try L'Oreal Paris products?

Research the L'Oreal Paris Target Market

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Who actually buys L'Oreal Paris? Do these consumers match the intended target market of L'Oreal Paris?

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What motivates the target market to purchase L'Oreal Paris?

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What other target market should L'Oreal Paris look at?

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Which other brands have a similar target market?

About Our L'Oreal Paris Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.