L'Oreal Paris Consumer Insights

Who buys L'Oreal Paris? L'Oreal Paris consumers are generally very low income, Asian, and adolescent age. L'Oreal Paris consumers are more likely to purchase L'Oreal Paris during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

L'Oreal Paris Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.44
% of Basket $ (median)
22.2%
Total Basket $ (median)
$38.04

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

L'Oreal Paris Consumer Demographics

demographic
index
Female
103
Male
74
<24
146
25-34
104
35-44
90
45-54
103
55-64
108
65+
110
African American
59
Asian
159
Caucasian
90
Hispanic
153
demographic
index
Has Kids
91
No Kids
120
- $20k
115
$20k-40k
112
$40k-60k
103
$60k-80k
92
$80k-100k
94
$100k-125k
93
$125k +
94
No College
99
College
102
Adv. Degree
91

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L'Oreal Paris Basket Affinity & Size

brand
basket affinity
CoverGirl 17.3x
Neutrogena 12.4x
Olay 8.7x
TRESemme 8.5x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
226

Where is L'Oreal Paris Purchased?

channels
index
Beauty
1039
Club
0
Dollar
19
Drug
550
Food
33
Gas & Convenience
1
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.4x
Huggies 1.3x
CoverGirl 1.3x
TRESemme 1.3x

How Did They Pay?

method
index
Cash
119
Credit
93
Debit
101
Food Stamps
28

When is L'Oreal Paris Purchased?

day of week
Sun
15.6%
Mon
13.1%
Tue
12.8%
Wed
12.8%
Thu
12.8%
Fri
15.4%
Sat
17.5%
time of day
Morning
14.1%
Noon
16.2%
Afternoon
35.0%
Evening
27.1%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do L'Oreal Paris consumers purchase?

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Why do L'Oreal Paris consumers try new brands?

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Where do L'Oreal Paris consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the L'Oreal Paris Target Market

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Who actually buys L'Oreal Paris? Do these consumers match the intended target market of L'Oreal Paris?

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What motivates the target market to purchase L'Oreal Paris?

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What other target market should L'Oreal Paris look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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