L'Oreal Paris Advanced Haircare Consumer Insights

Who buys L'Oreal Paris Advanced Haircare? L'Oreal Paris Advanced Haircare consumers are generally very low income, Asian, and young adult age. L'Oreal Paris Advanced Haircare consumers are more likely to purchase L'Oreal Paris Advanced Haircare during larger pantry stocking trips. Brands such as TRESemme, Colgate, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

L'Oreal Paris Advanced Haircare Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.94
% of Basket $ (median)
38.4%
Total Basket $ (median)
$20.69

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

L'Oreal Paris Advanced Haircare Consumer Demographics

demographic
index
Female
104
Male
59
<24
126
25-34
131
35-44
93
45-54
83
55-64
76
65+
65
African American
62
Asian
258
Caucasian
73
Hispanic
217
demographic
index
Has Kids
95
No Kids
111
- $20k
159
$20k-40k
135
$40k-60k
110
$60k-80k
95
$80k-100k
81
$100k-125k
69
$125k +
57
No College
124
College
100
Adv. Degree
71

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L'Oreal Paris Advanced Haircare Basket Affinity & Size

brand
basket affinity
TRESemme 13.1x
Colgate 9.7x
Olay 8.4x
Softsoap 7.9x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
199

Where is L'Oreal Paris Advanced Haircare Purchased?

channels
index
Beauty
61
Club
0
Dollar
25
Drug
764
Food
53
Gas & Convenience
1
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.6x
Scott 1.6x
Olay 1.6x
Huggies 1.5x

How Did They Pay?

method
index
Cash
159
Credit
80
Debit
87
Food Stamps
42

When is L'Oreal Paris Advanced Haircare Purchased?

day of week
Sun
14.9%
Mon
12.5%
Tue
13.4%
Wed
13.7%
Thu
13.2%
Fri
14.6%
Sat
17.8%
time of day
Morning
14.9%
Noon
16.2%
Afternoon
32.3%
Evening
28.6%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do L'Oreal Paris Advanced Haircare consumers purchase?

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Why do L'Oreal Paris Advanced Haircare consumers try new brands?

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Where do L'Oreal Paris Advanced Haircare consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the L'Oreal Paris Advanced Haircare Target Market

Arrow and target

Who actually buys L'Oreal Paris Advanced Haircare? Do these consumers match the intended target market of L'Oreal Paris Advanced Haircare?

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What motivates the target market to purchase L'Oreal Paris Advanced Haircare?

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What other target market should L'Oreal Paris Advanced Haircare look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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