L'Oreal Superior Preference Consumer Insights

Who buys L'Oreal Superior Preference?

A L'Oreal Superior Preference consumer is generally lower income, Hispanic, and senior age. L'Oreal Superior Preference consumers are more likely to purchase L'Oreal Superior Preference during larger pantry stocking trips. Brands such as CoverGirl, Secret, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

L'Oreal Superior Preference Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
23.5%
Total Basket $ (median)
$38.22

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

L'Oreal Superior Preference Consumer Demographics

demographic
index
Female
102
Male
84
<24
133
25-34
78
35-44
87
45-54
115
55-64
156
65+
195
African American
28
Asian
106
Caucasian
102
Hispanic
118
demographic
index
Has Kids
84
No Kids
136
- $20k
108
$20k-40k
115
$40k-60k
105
$60k-80k
102
$80k-100k
96
$100k-125k
93
$125k +
74
No College
114
College
98
Adv. Degree
93

Understand L'Oreal Superior Preference Consumer Behavior

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L'Oreal Superior Preference Basket Affinity & Size

brand
basket affinity
CoverGirl 10.4x
Secret 6.9x
TRESemme 6.8x
Gain 5.8x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
244

Where is L'Oreal Superior Preference Purchased?

channels
index
Beauty
538
Dollar
105
Drug
469
Food
14
Gas & Convenience
1
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.4x
Marlboro Gold Pack 1.4x
Yoplait Light 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
119
Credit
93
Debit
104
Food Stamps
33

When is L'Oreal Superior Preference Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
11.9%
Wed
12.9%
Thu
12.4%
Fri
16.8%
Sat
17.8%
time of day
Morning
14.4%
Noon
17.0%
Afternoon
35.3%
Evening
26.6%
Late
6.7%

About Our L'Oreal Superior Preference Consumer Insights

How do we know who buys L'Oreal Superior Preference? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the L'Oreal Superior Preference consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.