L'Oreal Superior Preference Consumer Insights

Who buys L'Oreal Superior Preference? L'Oreal Superior Preference consumers are generally lower income, Hispanic, and senior age. L'Oreal Superior Preference consumers are more likely to purchase L'Oreal Superior Preference during larger pantry stocking trips. Brands such as CoverGirl, Secret, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

L'Oreal Superior Preference Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
23.5%
Total Basket $ (median)
$38.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

L'Oreal Superior Preference Consumer Demographics

demographic
index
Female
102
Male
84
<24
133
25-34
78
35-44
87
45-54
115
55-64
156
65+
195
African American
28
Asian
106
Caucasian
102
Hispanic
118
demographic
index
Has Kids
84
No Kids
136
- $20k
108
$20k-40k
115
$40k-60k
105
$60k-80k
102
$80k-100k
96
$100k-125k
93
$125k +
74
No College
114
College
98
Adv. Degree
93

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L'Oreal Superior Preference Basket Affinity & Size

brand
basket affinity
CoverGirl 10.4x
Secret 6.9x
TRESemme 6.8x
Gain 5.8x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
244

Where is L'Oreal Superior Preference Purchased?

channels
index
Beauty
538
Dollar
105
Drug
469
Food
14
Gas & Convenience
1
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.4x
Marlboro Gold Pack 1.4x
Yoplait Light 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
119
Credit
93
Debit
104
Food Stamps
33

When is L'Oreal Superior Preference Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
11.9%
Wed
12.9%
Thu
12.4%
Fri
16.8%
Sat
17.8%
time of day
Morning
14.4%
Noon
17.0%
Afternoon
35.3%
Evening
26.6%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do L'Oreal Superior Preference consumers purchase?

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Why do L'Oreal Superior Preference consumers try new brands?

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Where do L'Oreal Superior Preference consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the L'Oreal Superior Preference Target Market

Arrow and target

Who actually buys L'Oreal Superior Preference? Do these consumers match the intended target market of L'Oreal Superior Preference?

Thought bubble

What motivates the target market to purchase L'Oreal Superior Preference?

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What other target market should L'Oreal Superior Preference look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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