L'Oreal Superior Preference Consumer Insights

Who buys L'Oreal Superior Preference?

A L'Oreal Superior Preference consumer is generally lower income, Hispanic, and senior age. L'Oreal Superior Preference consumers are more likely to purchase L'Oreal Superior Preference during larger pantry stocking trips. Brands such as CoverGirl, Secret, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

L'Oreal Superior Preference Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.99
% of Basket $ (median)
23.5%
Total Basket $ (median)
$38.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

L'Oreal Superior Preference Consumer Demographics

demographic
index
Female
102
Male
84
<24
133
25-34
78
35-44
87
45-54
115
55-64
156
65+
195
African American
28
Asian
106
Caucasian
102
Hispanic
118
demographic
index
Has Kids
84
No Kids
136
- $20k
108
$20k-40k
115
$40k-60k
105
$60k-80k
102
$80k-100k
96
$100k-125k
93
$125k +
74
No College
114
College
98
Adv. Degree
93

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L'Oreal Superior Preference Basket Affinity & Size

brand
basket affinity
CoverGirl 10.4x
Secret 6.9x
TRESemme 6.8x
Gain 5.8x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
244

Where is L'Oreal Superior Preference Purchased?

channels
index
Beauty
538
Dollar
105
Drug
469
Food
14
Gas & Convenience
1
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.4x
Marlboro Gold Pack 1.4x
Yoplait Light 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
119
Credit
93
Debit
104
Food Stamps
33

When is L'Oreal Superior Preference Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
11.9%
Wed
12.9%
Thu
12.4%
Fri
16.8%
Sat
17.8%
time of day
Morning
14.4%
Noon
17.0%
Afternoon
35.3%
Evening
26.6%
Late
6.7%

Get More L'Oreal Superior Preference Data

Contact us for the latest L'Oreal Superior Preference consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do L'Oreal Superior Preference consumers switch to?

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Why do consumers stop buying L'Oreal Superior Preference products?

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Which retailers do L'Oreal Superior Preference shoppers prefer to shop at?

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What motivates consumers to try L'Oreal Superior Preference products?

Research the L'Oreal Superior Preference Target Market

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Who actually buys L'Oreal Superior Preference? Do these consumers match the intended target market of L'Oreal Superior Preference?

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What motivates the target market to buy L'Oreal Superior Preference?

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What other target market should L'Oreal Superior Preference look at?

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Which other brands have a similar target market?

About Our L'Oreal Superior Preference Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.