Lorna Doone Consumer Insights

Who buys Lorna Doone? Lorna Doone consumers are generally very high income, African American, and senior age. Lorna Doone consumers are more likely to purchase Lorna Doone during larger pantry stocking trips. Brands such as Nabisco, Nabisco Oreo, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. Sample consumer insights data below.

Lorna Doone Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.19
% of Basket $ (median)
7.0%
Total Basket $ (median)
$45.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lorna Doone Consumer Demographics

demographic
index
Female
99
Male
114
<24
66
25-34
72
35-44
89
45-54
132
55-64
155
65+
180
African American
312
Asian
80
Caucasian
92
Hispanic
89
demographic
index
Has Kids
93
No Kids
116
- $20k
92
$20k-40k
94
$40k-60k
96
$60k-80k
98
$80k-100k
80
$100k-125k
118
$125k +
127
No College
101
College
98
Adv. Degree
109

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Lorna Doone Basket Affinity & Size

brand
basket affinity
Nabisco 7.8x
Nabisco Oreo 7.3x
Nabisco Chips Ahoy! 7.1x
Frito-Lay 6.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
330

Where is Lorna Doone Purchased?

channels
index
Club
189
Dollar
193
Drug
204
Food
109
Gas & Convenience
14
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Utz 1.6x
Weight Watchers Smart Ones 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
103
Credit
111
Debit
89
Food Stamps
109

When is Lorna Doone Purchased?

day of week
Sun
16.0%
Mon
14.3%
Tue
14.7%
Wed
12.3%
Thu
12.2%
Fri
14.8%
Sat
15.8%
time of day
Morning
16.1%
Noon
19.1%
Afternoon
34.5%
Evening
25.2%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lorna Doone consumers purchase?

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Why do Lorna Doone consumers try new brands?

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Where do Lorna Doone consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lorna Doone Target Market

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Who actually buys Lorna Doone? Do these consumers match the intended target market of Lorna Doone?

Thought bubble

What motivates the target market to purchase Lorna Doone?

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What other target market should Lorna Doone look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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