Lorna Doone Consumer Insights

Who buys Lorna Doone?

A Lorna Doone consumer is generally very high income, African American, and senior age. Lorna Doone consumers are more likely to purchase Lorna Doone during larger pantry stocking trips. Brands such as Nabisco, Nabisco Oreo, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. See sample consumer insights data below.

Lorna Doone Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.19
% of Basket $ (median)
7.0%
Total Basket $ (median)
$45.30

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lorna Doone Consumer Demographics

demographic
index
Female
99
Male
114
<24
66
25-34
72
35-44
89
45-54
132
55-64
155
65+
180
African American
312
Asian
80
Caucasian
92
Hispanic
89
demographic
index
Has Kids
93
No Kids
116
- $20k
92
$20k-40k
94
$40k-60k
96
$60k-80k
98
$80k-100k
80
$100k-125k
118
$125k +
127
No College
101
College
98
Adv. Degree
109

Understand Lorna Doone Consumer Behavior

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Lorna Doone Basket Affinity & Size

brand
basket affinity
Nabisco 7.8x
Nabisco Oreo 7.3x
Nabisco Chips Ahoy! 7.1x
Frito-Lay 6.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
330

Where is Lorna Doone Purchased?

channels
index
Club
189
Dollar
193
Drug
204
Food
109
Gas & Convenience
14
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Utz 1.6x
Weight Watchers Smart Ones 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
103
Credit
111
Debit
89
Food Stamps
109

When is Lorna Doone Purchased?

day of week
Sun
16.0%
Mon
14.3%
Tue
14.7%
Wed
12.3%
Thu
12.2%
Fri
14.8%
Sat
15.8%
time of day
Morning
16.1%
Noon
19.1%
Afternoon
34.5%
Evening
25.2%
Late
5.1%

About Our Lorna Doone Consumer Insights

How do we know who buys Lorna Doone? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lorna Doone consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.