Lotrimin Consumer Insights

Who buys Lotrimin?

A Lotrimin consumer is generally very high income, Hispanic, and senior age. Lotrimin consumers are more likely to purchase Lotrimin during larger pantry stocking trips. Brands such as Listerine, Ro-Tel, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Lotrimin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.38
% of Basket $ (median)
18.7%
Total Basket $ (median)
$44.83

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lotrimin Consumer Demographics

demographic
index
Female
97
Male
126
<24
111
25-34
94
35-44
102
45-54
93
55-64
117
65+
126
African American
112
Asian
72
Caucasian
97
Hispanic
153
demographic
index
Has Kids
97
No Kids
107
- $20k
109
$20k-40k
83
$40k-60k
105
$60k-80k
97
$80k-100k
92
$100k-125k
111
$125k +
112
No College
98
College
100
Adv. Degree
102

Understand Lotrimin Consumer Behavior

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Lotrimin Basket Affinity & Size

brand
basket affinity
Listerine 8.9x
Ro-Tel 6.6x
Oral-B 6.3x
TRESemme 6.0x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
240

Where is Lotrimin Purchased?

channels
index
Dollar
69
Drug
405
Food
18
Gas & Convenience
3
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Listerine 1.4x
Puffs 1.4x
Secret 1.4x

How Did They Pay?

method
index
Cash
118
Credit
92
Debit
109
Food Stamps
27

When is Lotrimin Purchased?

day of week
Sun
16.1%
Mon
12.5%
Tue
13.2%
Wed
14.1%
Thu
12.0%
Fri
15.1%
Sat
17.1%
time of day
Morning
13.8%
Noon
15.2%
Afternoon
31.0%
Evening
30.3%
Late
9.7%

About Our Lotrimin Consumer Insights

How do we know who buys Lotrimin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lotrimin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.