Lotrimin Consumer Insights

Who buys Lotrimin? A Lotrimin consumer is generally very high income, Hispanic, and senior age. Lotrimin consumers are more likely to purchase Lotrimin during larger pantry stocking trips. Brands such as Listerine, Ro-Tel, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Lotrimin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.38
% of Basket $ (median)
18.7%
Total Basket $ (median)
$44.83

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lotrimin Consumer Demographics

demographic
index
Female
97
Male
126
<24
111
25-34
94
35-44
102
45-54
93
55-64
117
65+
126
African American
112
Asian
72
Caucasian
97
Hispanic
153
demographic
index
Has Kids
97
No Kids
107
- $20k
109
$20k-40k
83
$40k-60k
105
$60k-80k
97
$80k-100k
92
$100k-125k
111
$125k +
112
No College
98
College
100
Adv. Degree
102

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Lotrimin Basket Affinity & Size

brand
basket affinity
Listerine 8.9x
Ro-Tel 6.6x
Oral-B 6.3x
TRESemme 6.0x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
240

Where is Lotrimin Purchased?

channels
index
Dollar
69
Drug
405
Food
18
Gas & Convenience
3
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Listerine 1.4x
Puffs 1.4x
Secret 1.4x

How Did They Pay?

method
index
Cash
118
Credit
92
Debit
109
Food Stamps
27

When is Lotrimin Purchased?

day of week
Sun
16.1%
Mon
12.5%
Tue
13.2%
Wed
14.1%
Thu
12.0%
Fri
15.1%
Sat
17.1%
time of day
Morning
13.8%
Noon
15.2%
Afternoon
31.0%
Evening
30.3%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lotrimin consumers purchase?

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Why do Lotrimin consumers try new brands?

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Where do Lotrimin consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lotrimin Target Market

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Who actually buys Lotrimin? Do these consumers match the intended target market of Lotrimin?

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What motivates the target market to purchase Lotrimin?

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What other target market should Lotrimin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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