Lotus Consumer Insights

Who buys Lotus?

A Lotus consumer is generally very low income, Asian, and senior age. Lotus consumers are more likely to purchase Lotus during larger pantry stocking trips. Brands such as General Mills Fiber One, Yoplait Go-Gurt, and Cool Whip also tend to be purchased in the same trip. See sample consumer insights data below.

Lotus Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.79
% of Basket $ (median)
7.2%
Total Basket $ (median)
$52.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lotus Consumer Demographics

demographic
index
Female
99
Male
108
<24
107
25-34
94
35-44
93
45-54
102
55-64
128
65+
149
African American
131
Asian
236
Caucasian
86
Hispanic
88
demographic
index
Has Kids
90
No Kids
123
- $20k
119
$20k-40k
89
$40k-60k
97
$60k-80k
105
$80k-100k
94
$100k-125k
100
$125k +
110
No College
80
College
101
Adv. Degree
120

Understand Lotus Consumer Behavior

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Lotus Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 5.1x
Yoplait Go-Gurt 4.4x
Cool Whip 4.4x
Dannon Oikos 4.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
325

Where is Lotus Purchased?

channels
index
Club
199
Dollar
49
Drug
77
Food
72
Gas & Convenience
4
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.5x
Nutella 1.5x
Yoplait Light 1.4x
Listerine 1.4x

How Did They Pay?

method
index
Cash
86
Credit
116
Debit
99
Food Stamps
67

When is Lotus Purchased?

day of week
Sun
14.7%
Mon
13.3%
Tue
11.7%
Wed
13.5%
Thu
12.7%
Fri
16.1%
Sat
18.0%
time of day
Morning
11.0%
Noon
17.5%
Afternoon
36.5%
Evening
28.8%
Late
6.2%

Get More Lotus Data

Contact us for the latest Lotus consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lotus consumers switch to?

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Why do consumers stop buying Lotus products?

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Which retailers do Lotus shoppers prefer to shop at?

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What motivates consumers to try Lotus products?

Research the Lotus Target Market

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Who actually buys Lotus? Do these consumers match the intended target market of Lotus?

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What motivates the target market to buy Lotus?

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What other target market should Lotus look at?

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Which other brands have a similar target market?

About Our Lotus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.