Lotus Consumer Insights

Who buys Lotus?

A Lotus consumer is generally very low income, Asian, and senior age. Lotus consumers are more likely to purchase Lotus during larger pantry stocking trips. Brands such as General Mills Fiber One, Yoplait Go-Gurt, and Cool Whip also tend to be purchased in the same trip. See sample consumer insights data below.

Lotus Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
7.2%
Total Basket $ (median)
$52.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lotus Consumer Demographics

demographic
index
Female
99
Male
108
<24
107
25-34
94
35-44
93
45-54
102
55-64
128
65+
149
African American
131
Asian
236
Caucasian
86
Hispanic
88
demographic
index
Has Kids
90
No Kids
123
- $20k
119
$20k-40k
89
$40k-60k
97
$60k-80k
105
$80k-100k
94
$100k-125k
100
$125k +
110
No College
80
College
101
Adv. Degree
120

Understand Lotus Consumer Behavior

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Lotus Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 5.1x
Yoplait Go-Gurt 4.4x
Cool Whip 4.4x
Dannon Oikos 4.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
325

Where is Lotus Purchased?

channels
index
Club
199
Dollar
49
Drug
77
Food
72
Gas & Convenience
4
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.5x
Nutella 1.5x
Yoplait Light 1.4x
Listerine 1.4x

How Did They Pay?

method
index
Cash
86
Credit
116
Debit
99
Food Stamps
67

When is Lotus Purchased?

day of week
Sun
14.7%
Mon
13.3%
Tue
11.7%
Wed
13.5%
Thu
12.7%
Fri
16.1%
Sat
18.0%
time of day
Morning
11.0%
Noon
17.5%
Afternoon
36.5%
Evening
28.8%
Late
6.2%

About Our Lotus Consumer Insights

How do we know who buys Lotus? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lotus consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.