Lotus Consumer Insights

Who buys Lotus? Lotus consumers are generally very low income, Asian, and senior age. Lotus consumers are more likely to purchase Lotus during larger pantry stocking trips. Brands such as General Mills Fiber One, Yoplait Go-Gurt, and Cool Whip also tend to be purchased in the same trip. Sample consumer insights data below.

Lotus Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
7.2%
Total Basket $ (median)
$52.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lotus Consumer Demographics

demographic
index
Female
99
Male
108
<24
107
25-34
94
35-44
93
45-54
102
55-64
128
65+
149
African American
131
Asian
236
Caucasian
86
Hispanic
88
demographic
index
Has Kids
90
No Kids
123
- $20k
119
$20k-40k
89
$40k-60k
97
$60k-80k
105
$80k-100k
94
$100k-125k
100
$125k +
110
No College
80
College
101
Adv. Degree
120

Understand Lotus Consumer Behavior

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Lotus Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 5.1x
Yoplait Go-Gurt 4.4x
Cool Whip 4.4x
Dannon Oikos 4.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
325

Where is Lotus Purchased?

channels
index
Club
199
Dollar
49
Drug
77
Food
72
Gas & Convenience
4
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.5x
Nutella 1.5x
Yoplait Light 1.4x
Listerine 1.4x

How Did They Pay?

method
index
Cash
86
Credit
116
Debit
99
Food Stamps
67

When is Lotus Purchased?

day of week
Sun
14.7%
Mon
13.3%
Tue
11.7%
Wed
13.5%
Thu
12.7%
Fri
16.1%
Sat
18.0%
time of day
Morning
11.0%
Noon
17.5%
Afternoon
36.5%
Evening
28.8%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lotus consumers purchase?

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Why do Lotus consumers try new brands?

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Where do Lotus consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lotus Target Market

Arrow and target

Who actually buys Lotus? Do these consumers match the intended target market of Lotus?

Thought bubble

What motivates the target market to purchase Lotus?

magnifying glass

What other target market should Lotus look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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