LouAna Consumer Insights

Who buys LouAna?

A LouAna consumer is generally higher income, African American, and older age. LouAna consumers are more likely to purchase LouAna during larger pantry stocking trips. Brands such as Sunny Meadow, Generic Pma, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

LouAna Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.38
% of Basket $ (median)
7.8%
Total Basket $ (median)
$81.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

LouAna Consumer Demographics

demographic
index
Female
99
Male
113
<24
61
25-34
85
35-44
110
45-54
98
55-64
118
65+
101
African American
240
Asian
57
Caucasian
98
Hispanic
92
demographic
index
Has Kids
99
No Kids
103
- $20k
93
$20k-40k
101
$40k-60k
103
$60k-80k
100
$80k-100k
103
$100k-125k
117
$125k +
79
No College
113
College
99
Adv. Degree
88

Understand LouAna Consumer Behavior

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LouAna Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.3x
Generic Pma 6.6x
Borden 6.5x
Sunbeam 5.0x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
455

Where is LouAna Purchased?

channels
index
Club
85
Dollar
1
Drug
4
Food
30
Gas & Convenience
5
Mass
177
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.3x
Sunbeam 1.8x
Borden 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
83
Credit
93
Debit
111
Food Stamps
159

When is LouAna Purchased?

day of week
Sun
15.1%
Mon
12.6%
Tue
12.3%
Wed
14.6%
Thu
12.4%
Fri
12.9%
Sat
20.0%
time of day
Morning
18.2%
Noon
16.9%
Afternoon
35.0%
Evening
23.9%
Late
6.0%

About Our LouAna Consumer Insights

How do we know who buys LouAna? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the LouAna consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.