Louis Kemp Consumer Insights

Who buys Louis Kemp?

A Louis Kemp consumer is generally very low income, Asian, and adolescent age. Louis Kemp consumers are more likely to purchase Louis Kemp during larger pantry stocking trips. Brands such as Borden, Jennie-O, and Yoplait Light also tend to be purchased in the same trip. See sample consumer insights data below.

Louis Kemp Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.24
% of Basket $ (median)
5.1%
Total Basket $ (median)
$63.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Louis Kemp Consumer Demographics

demographic
index
Female
101
Male
94
<24
116
25-34
102
35-44
96
45-54
97
55-64
115
65+
107
African American
64
Asian
111
Caucasian
101
Hispanic
80
demographic
index
Has Kids
94
No Kids
113
- $20k
124
$20k-40k
117
$40k-60k
103
$60k-80k
97
$80k-100k
109
$100k-125k
84
$125k +
65
No College
114
College
97
Adv. Degree
99

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Louis Kemp Basket Affinity & Size

brand
basket affinity
Borden 7.8x
Jennie-O 6.4x
Yoplait Light 5.8x
Birds Eye Steamfresh 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
465

Where is Louis Kemp Purchased?

channels
index
Club
40
Dollar
2
Drug
54
Food
123
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Jack Link's 1.5x
Diet Mountain Dew 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
112
Credit
96
Debit
89
Food Stamps
191

When is Louis Kemp Purchased?

day of week
Sun
17.3%
Mon
13.2%
Tue
11.7%
Wed
13.0%
Thu
11.9%
Fri
16.7%
Sat
16.0%
time of day
Morning
12.2%
Noon
17.1%
Afternoon
35.2%
Evening
28.3%
Late
7.1%

Get More Louis Kemp Data

Contact us for the latest Louis Kemp consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Louis Kemp consumers switch to?

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Why do consumers stop buying Louis Kemp products?

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Which retailers do Louis Kemp shoppers prefer to shop at?

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What motivates consumers to try Louis Kemp products?

Research the Louis Kemp Target Market

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Who actually buys Louis Kemp? Do these consumers match the intended target market of Louis Kemp?

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What motivates the target market to buy Louis Kemp?

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What other target market should Louis Kemp look at?

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Which other brands have a similar target market?

About Our Louis Kemp Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.