L'Oven Consumer Insights

Who buys L'Oven?

A L'Oven consumer is generally lower income, African American, and older age. L'Oven consumers are more likely to purchase L'Oven during larger pantry stocking trips. Brands such as Kellogg's, Quaker Chewy, and Cinnamon Toast Crunch also tend to be purchased in the same trip. See sample consumer insights data below.

L'Oven Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.69
% of Basket $ (median)
3.5%
Total Basket $ (median)
$48.78

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

L'Oven Consumer Demographics

demographic
index
Female
101
Male
93
<24
93
25-34
106
35-44
97
45-54
94
55-64
109
65+
105
African American
126
Asian
36
Caucasian
110
Hispanic
66
demographic
index
Has Kids
104
No Kids
91
- $20k
98
$20k-40k
124
$40k-60k
121
$60k-80k
90
$80k-100k
122
$100k-125k
88
$125k +
36
No College
101
College
105
Adv. Degree
78

Understand L'Oven Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

L'Oven Basket Affinity & Size

brand
basket affinity
Kellogg's 65.8x
Quaker Chewy 47.3x
Cinnamon Toast Crunch 36.5x
Borden 32.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
523

Where is L'Oven Purchased?

channels
index
Dollar
1
Drug
0
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.5x
Cadbury 1.5x
Twizzlers 1.5x
Cinnamon Toast Crunch 1.4x

How Did They Pay?

method
index
Cash
156
Credit
33
Debit
128
Food Stamps
170

When is L'Oven Purchased?

day of week
Sun
17.5%
Mon
13.5%
Tue
12.3%
Wed
12.7%
Thu
12.4%
Fri
14.3%
Sat
17.3%
time of day
Morning
14.9%
Noon
21.0%
Afternoon
39.9%
Evening
22.6%
Late
1.6%

About Our L'Oven Consumer Insights

How do we know who buys L'Oven? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the L'Oven consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.