Lubriderm Consumer Insights

Who buys Lubriderm?

A Lubriderm consumer is generally very high income, Asian, and senior age. Lubriderm consumers are more likely to purchase Lubriderm during larger pantry stocking trips. Brands such as Dove, Olay, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Lubriderm Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.49
% of Basket $ (median)
12.9%
Total Basket $ (median)
$58.19

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lubriderm Consumer Demographics

demographic
index
Female
96
Male
136
<24
131
25-34
99
35-44
97
45-54
97
55-64
104
65+
133
African American
149
Asian
224
Caucasian
77
Hispanic
154
demographic
index
Has Kids
92
No Kids
119
- $20k
106
$20k-40k
103
$40k-60k
86
$60k-80k
95
$80k-100k
96
$100k-125k
110
$125k +
116
No College
84
College
103
Adv. Degree
102

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Lubriderm Basket Affinity & Size

brand
basket affinity
Dove 12.3x
Olay 11.4x
Secret 8.6x
Neutrogena 8.0x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
265

Where is Lubriderm Purchased?

channels
index
Beauty
326
Club
256
Dollar
46
Drug
204
Food
38
Gas & Convenience
2
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Olay 1.4x
Ruffles 1.3x
Dove 1.3x

How Did They Pay?

method
index
Cash
98
Credit
103
Debit
105
Food Stamps
29

When is Lubriderm Purchased?

day of week
Sun
18.3%
Mon
12.3%
Tue
11.1%
Wed
12.0%
Thu
12.2%
Fri
15.1%
Sat
19.1%
time of day
Morning
13.2%
Noon
18.2%
Afternoon
36.0%
Evening
25.9%
Late
6.8%

About Our Lubriderm Consumer Insights

How do we know who buys Lubriderm? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lubriderm consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.