Lubriderm Consumer Insights

Who buys Lubriderm?

A Lubriderm consumer is generally very high income, Asian, and senior age. Lubriderm consumers are more likely to purchase Lubriderm during larger pantry stocking trips. Brands such as Dove, Olay, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Lubriderm Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.49
% of Basket $ (median)
12.9%
Total Basket $ (median)
$58.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lubriderm Consumer Demographics

demographic
index
Female
96
Male
136
<24
131
25-34
99
35-44
97
45-54
97
55-64
104
65+
133
African American
149
Asian
224
Caucasian
77
Hispanic
154
demographic
index
Has Kids
92
No Kids
119
- $20k
106
$20k-40k
103
$40k-60k
86
$60k-80k
95
$80k-100k
96
$100k-125k
110
$125k +
116
No College
84
College
103
Adv. Degree
102

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Lubriderm Basket Affinity & Size

brand
basket affinity
Dove 12.3x
Olay 11.4x
Secret 8.6x
Neutrogena 8.0x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
265

Where is Lubriderm Purchased?

channels
index
Beauty
326
Club
256
Dollar
46
Drug
204
Food
38
Gas & Convenience
2
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Olay 1.4x
Ruffles 1.3x
Dove 1.3x

How Did They Pay?

method
index
Cash
98
Credit
103
Debit
105
Food Stamps
29

When is Lubriderm Purchased?

day of week
Sun
18.3%
Mon
12.3%
Tue
11.1%
Wed
12.0%
Thu
12.2%
Fri
15.1%
Sat
19.1%
time of day
Morning
13.2%
Noon
18.2%
Afternoon
36.0%
Evening
25.9%
Late
6.8%

Get More Lubriderm Data

Better understand Lubriderm consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Lubriderm consumers switch to?

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Why do consumers stop buying Lubriderm products?

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Which retailers do Lubriderm shoppers prefer to shop at?

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What motivates consumers to try Lubriderm products?

Research the Lubriderm Target Market

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Who actually buys Lubriderm? Do these consumers match the intended target market of Lubriderm?

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What motivates the target market to buy Lubriderm?

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What other target market should Lubriderm look at?

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Which other brands have a similar target market?

About Our Lubriderm Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.