Luck's Consumer Insights

Who buys Luck's?

A Luck's consumer is generally lower income, African American, and older age. Luck's consumers are more likely to purchase Luck's during larger pantry stocking trips. Brands such as Libby's, Bush's Best, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

Luck's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.58
% of Basket $ (median)
2.0%
Total Basket $ (median)
$80.84

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Luck's Consumer Demographics

demographic
index
Female
101
Male
87
<24
76
25-34
87
35-44
78
45-54
118
55-64
198
65+
147
African American
201
Asian
7
Caucasian
116
Hispanic
14
demographic
index
Has Kids
86
No Kids
132
- $20k
116
$20k-40k
144
$40k-60k
99
$60k-80k
105
$80k-100k
103
$100k-125k
62
$125k +
56
No College
162
College
90
Adv. Degree
74

Understand Luck's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Luck's Basket Affinity & Size

brand
basket affinity
Libby's 8.2x
Bush's Best 7.8x
Sunbeam 7.6x
Blue Bonnet 7.2x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
21
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
576

Where is Luck's Purchased?

channels
index
Food
94
Gas & Convenience
10
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.5x
Sunny Meadow 2.4x
Diet Mountain Dew 2.2x
Blue Bonnet 2.1x

How Did They Pay?

method
index
Cash
121
Credit
67
Debit
113
Food Stamps
181

When is Luck's Purchased?

day of week
Sun
14.9%
Mon
13.0%
Tue
11.9%
Wed
10.9%
Thu
16.9%
Fri
13.8%
Sat
18.6%
time of day
Morning
12.4%
Noon
16.2%
Afternoon
41.9%
Evening
23.8%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Luck's consumers purchase?

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Why do Luck's consumers try new brands?

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Where do Luck's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Luck's Target Market

Arrow and target

Who actually buys Luck's? Do these consumers match the intended target market of Luck's?

Thought bubble

What motivates the target market to purchase Luck's?

magnifying glass

What other target market should Luck's look at?

venn diagram

Which other brands have a similar target market?

About Our Luck's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.