Lucky Leaf Consumer Insights

Who buys Lucky Leaf?

A Lucky Leaf consumer is generally lower income, Caucasian, and senior age. Lucky Leaf consumers are more likely to purchase Lucky Leaf during larger pantry stocking trips. Brands such as Cool Whip, Duncan Hines, and Pillsbury also tend to be purchased in the same trip. See sample consumer insights data below.

Lucky Leaf Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.19
% of Basket $ (median)
5.1%
Total Basket $ (median)
$62.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lucky Leaf Consumer Demographics

demographic
index
Female
101
Male
93
<24
65
25-34
73
35-44
93
45-54
123
55-64
149
65+
191
African American
84
Asian
43
Caucasian
111
Hispanic
68
demographic
index
Has Kids
92
No Kids
118
- $20k
93
$20k-40k
111
$40k-60k
98
$60k-80k
96
$80k-100k
106
$100k-125k
104
$125k +
89
No College
121
College
97
Adv. Degree
92

Understand Lucky Leaf Consumer Behavior

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Lucky Leaf Basket Affinity & Size

brand
basket affinity
Cool Whip 10.7x
Duncan Hines 8.7x
Pillsbury 6.8x
French's 6.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
487

Where is Lucky Leaf Purchased?

channels
index
Dollar
1
Drug
1
Food
84
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Libby's 1.8x
Sunbeam 1.7x
Ro-Tel 1.7x

How Did They Pay?

method
index
Cash
126
Credit
92
Debit
94
Food Stamps
124

When is Lucky Leaf Purchased?

day of week
Sun
14.3%
Mon
12.8%
Tue
13.0%
Wed
12.8%
Thu
10.4%
Fri
15.5%
Sat
21.1%
time of day
Morning
16.0%
Noon
18.3%
Afternoon
34.5%
Evening
24.2%
Late
7.0%

Get More Lucky Leaf Data

Contact us for the latest Lucky Leaf consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lucky Leaf consumers switch to?

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Why do consumers stop buying Lucky Leaf products?

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Which retailers do Lucky Leaf shoppers prefer to shop at?

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What motivates consumers to try Lucky Leaf products?

Research the Lucky Leaf Target Market

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Who actually buys Lucky Leaf? Do these consumers match the intended target market of Lucky Leaf?

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What motivates the target market to buy Lucky Leaf?

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What other target market should Lucky Leaf look at?

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Which other brands have a similar target market?

About Our Lucky Leaf Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.