Lucky Leaf Consumer Insights

Who buys Lucky Leaf? A Lucky Leaf consumer is generally lower income, Caucasian, and senior age. Lucky Leaf consumers are more likely to purchase Lucky Leaf during larger pantry stocking trips. Brands such as Cool Whip, Duncan Hines, and Pillsbury also tend to be purchased in the same trip. Sample consumer insights data below.

Lucky Leaf Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.19
% of Basket $ (median)
5.1%
Total Basket $ (median)
$62.78

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lucky Leaf Consumer Demographics

demographic
index
Female
101
Male
93
<24
65
25-34
73
35-44
93
45-54
123
55-64
149
65+
191
African American
84
Asian
43
Caucasian
111
Hispanic
68
demographic
index
Has Kids
92
No Kids
118
- $20k
93
$20k-40k
111
$40k-60k
98
$60k-80k
96
$80k-100k
106
$100k-125k
104
$125k +
89
No College
121
College
97
Adv. Degree
92

Understand Lucky Leaf Consumer Behavior

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Lucky Leaf Basket Affinity & Size

brand
basket affinity
Cool Whip 10.7x
Duncan Hines 8.7x
Pillsbury 6.8x
French's 6.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
487

Where is Lucky Leaf Purchased?

channels
index
Dollar
1
Drug
1
Food
84
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Libby's 1.8x
Sunbeam 1.7x
Ro-Tel 1.7x

How Did They Pay?

method
index
Cash
126
Credit
92
Debit
94
Food Stamps
124

When is Lucky Leaf Purchased?

day of week
Sun
14.3%
Mon
12.8%
Tue
13.0%
Wed
12.8%
Thu
10.4%
Fri
15.5%
Sat
21.1%
time of day
Morning
16.0%
Noon
18.3%
Afternoon
34.5%
Evening
24.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lucky Leaf consumers purchase?

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Why do Lucky Leaf consumers try new brands?

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Where do Lucky Leaf consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lucky Leaf Target Market

Arrow and target

Who actually buys Lucky Leaf? Do these consumers match the intended target market of Lucky Leaf?

Thought bubble

What motivates the target market to purchase Lucky Leaf?

magnifying glass

What other target market should Lucky Leaf look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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