Luden's Consumer Insights

Who buys Luden's? A Luden's consumer is generally higher income, Caucasian, and senior age. Luden's consumers are more likely to purchase Luden's during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Energizer also tend to be purchased in the same trip. Sample consumer insights data below.

Luden's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.60
% of Basket $ (median)
6.3%
Total Basket $ (median)
$25.60

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Luden's Consumer Demographics

demographic
index
Female
101
Male
88
<24
74
25-34
76
35-44
112
45-54
98
55-64
123
65+
137
African American
60
Asian
68
Caucasian
112
Hispanic
55
demographic
index
Has Kids
105
No Kids
88
- $20k
84
$20k-40k
101
$40k-60k
102
$60k-80k
98
$80k-100k
90
$100k-125k
110
$125k +
110
No College
107
College
101
Adv. Degree
89

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Luden's Basket Affinity & Size

brand
basket affinity
Puffs 6.9x
Kleenex 5.7x
Energizer 4.6x
Scott 4.5x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
226

Where is Luden's Purchased?

channels
index
Beauty
41
Dollar
355
Drug
405
Food
57
Gas & Convenience
5
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Utz 1.6x
Entenmann's 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
138
Credit
91
Debit
98
Food Stamps
38

When is Luden's Purchased?

day of week
Sun
12.9%
Mon
16.2%
Tue
13.9%
Wed
14.1%
Thu
13.0%
Fri
14.8%
Sat
15.0%
time of day
Morning
18.1%
Noon
16.4%
Afternoon
32.3%
Evening
27.3%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Luden's consumers purchase?

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Why do Luden's consumers try new brands?

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Where do Luden's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Luden's Target Market

Arrow and target

Who actually buys Luden's? Do these consumers match the intended target market of Luden's?

Thought bubble

What motivates the target market to purchase Luden's?

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What other target market should Luden's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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