Luden's Consumer Insights

Who buys Luden's?

A Luden's consumer is generally higher income, Caucasian, and senior age. Luden's consumers are more likely to purchase Luden's during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Energizer also tend to be purchased in the same trip. See sample consumer insights data below.

Luden's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.60
% of Basket $ (median)
6.3%
Total Basket $ (median)
$25.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Luden's Consumer Demographics

demographic
index
Female
101
Male
88
<24
74
25-34
76
35-44
112
45-54
98
55-64
123
65+
137
African American
60
Asian
68
Caucasian
112
Hispanic
55
demographic
index
Has Kids
105
No Kids
88
- $20k
84
$20k-40k
101
$40k-60k
102
$60k-80k
98
$80k-100k
90
$100k-125k
110
$125k +
110
No College
107
College
101
Adv. Degree
89

Understand Luden's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Luden's Basket Affinity & Size

brand
basket affinity
Puffs 6.9x
Kleenex 5.7x
Energizer 4.6x
Scott 4.5x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
226

Where is Luden's Purchased?

channels
index
Beauty
41
Dollar
355
Drug
405
Food
57
Gas & Convenience
5
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Utz 1.6x
Entenmann's 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
138
Credit
91
Debit
98
Food Stamps
38

When is Luden's Purchased?

day of week
Sun
12.9%
Mon
16.2%
Tue
13.9%
Wed
14.1%
Thu
13.0%
Fri
14.8%
Sat
15.0%
time of day
Morning
18.1%
Noon
16.4%
Afternoon
32.3%
Evening
27.3%
Late
5.9%

Get More Luden's Data

Contact us for the latest Luden's consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Luden's consumers switch to?

Stop sign

Why do consumers stop buying Luden's products?

Store front

Which retailers do Luden's shoppers prefer to shop at?

Sale sign

What motivates consumers to try Luden's products?

Research the Luden's Target Market

Arrow and target

Who actually buys Luden's? Do these consumers match the intended target market of Luden's?

Thought bubble

What motivates the target market to buy Luden's?

Magnifying glass

What other target market should Luden's look at?

Venn diagram

Which other brands have a similar target market?

About Our Luden's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.