Luigi's (Frozen Novelties) Consumer Insights

Who buys Luigi's (Frozen Novelties)?

A Luigi's (Frozen Novelties) consumer is generally slightly lower income, African American, and older age. Luigi's (Frozen Novelties) consumers are more likely to purchase Luigi's (Frozen Novelties) during larger pantry stocking trips. Brands such as Perdue, YoCrunch, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Luigi's (Frozen Novelties) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.7%
Total Basket $ (median)
$56.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Luigi's (Frozen Novelties) Consumer Demographics

demographic
index
Female
99
Male
106
<24
86
25-34
82
35-44
99
45-54
118
55-64
118
65+
113
African American
144
Asian
63
Caucasian
101
Hispanic
107
demographic
index
Has Kids
104
No Kids
91
- $20k
90
$20k-40k
93
$40k-60k
110
$60k-80k
97
$80k-100k
102
$100k-125k
94
$125k +
108
No College
96
College
97
Adv. Degree
120

Understand Luigi's (Frozen Novelties) Consumer Behavior

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Luigi's (Frozen Novelties) Basket Affinity & Size

brand
basket affinity
Perdue 7.6x
YoCrunch 4.5x
Entenmann's 4.4x
Old El Paso 4.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
418

Where is Luigi's (Frozen Novelties) Purchased?

channels
index
Club
92
Dollar
4
Drug
21
Food
223
Gas & Convenience
11
Mass
30
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.8x
Perdue 1.8x
Utz 1.8x
Goya 1.6x

How Did They Pay?

method
index
Cash
105
Credit
104
Debit
91
Food Stamps
137

When is Luigi's (Frozen Novelties) Purchased?

day of week
Sun
18.3%
Mon
13.1%
Tue
12.6%
Wed
13.2%
Thu
12.2%
Fri
14.6%
Sat
16.0%
time of day
Morning
12.8%
Noon
16.2%
Afternoon
36.7%
Evening
28.5%
Late
5.8%

About Our Luigi's (Frozen Novelties) Consumer Insights

How do we know who buys Luigi's (Frozen Novelties)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Luigi's (Frozen Novelties) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.