Luigi's (Frozen Novelties) Consumer Insights

Who buys Luigi's (Frozen Novelties)? Luigi's (Frozen Novelties) consumers are generally slightly lower income, African American, and older age. Luigi's (Frozen Novelties) consumers are more likely to purchase Luigi's (Frozen Novelties) during larger pantry stocking trips. Brands such as Perdue, YoCrunch, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Luigi's (Frozen Novelties) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.7%
Total Basket $ (median)
$56.32

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Luigi's (Frozen Novelties) Consumer Demographics

demographic
index
Female
99
Male
106
<24
86
25-34
82
35-44
99
45-54
118
55-64
118
65+
113
African American
144
Asian
63
Caucasian
101
Hispanic
107
demographic
index
Has Kids
104
No Kids
91
- $20k
90
$20k-40k
93
$40k-60k
110
$60k-80k
97
$80k-100k
102
$100k-125k
94
$125k +
108
No College
96
College
97
Adv. Degree
120

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Luigi's (Frozen Novelties) Basket Affinity & Size

brand
basket affinity
Perdue 7.6x
YoCrunch 4.5x
Entenmann's 4.4x
Old El Paso 4.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
418

Where is Luigi's (Frozen Novelties) Purchased?

channels
index
Club
92
Dollar
4
Drug
21
Food
223
Gas & Convenience
11
Mass
30
regions
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What Else Do They Buy?

brand
household affinity
Entenmann's 1.8x
Perdue 1.8x
Utz 1.8x
Goya 1.6x

How Did They Pay?

method
index
Cash
105
Credit
104
Debit
91
Food Stamps
137

When is Luigi's (Frozen Novelties) Purchased?

day of week
Sun
18.3%
Mon
13.1%
Tue
12.6%
Wed
13.2%
Thu
12.2%
Fri
14.6%
Sat
16.0%
time of day
Morning
12.8%
Noon
16.2%
Afternoon
36.7%
Evening
28.5%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Luigi's (Frozen Novelties) consumers purchase?

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Why do Luigi's (Frozen Novelties) consumers try new brands?

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Where do Luigi's (Frozen Novelties) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Luigi's (Frozen Novelties) Target Market

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Who actually buys Luigi's (Frozen Novelties)? Do these consumers match the intended target market of Luigi's (Frozen Novelties)?

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What motivates the target market to purchase Luigi's (Frozen Novelties)?

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What other target market should Luigi's (Frozen Novelties) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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