Luna Consumer Insights

Who buys Luna? A Luna consumer is generally very high income, Caucasian, and upper middle age. Luna consumers are more likely to purchase Luna during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Luna Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.1%
Total Basket $ (median)
$49.26

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Luna Consumer Demographics

demographic
index
Female
100
Male
98
<24
106
25-34
101
35-44
101
45-54
109
55-64
76
65+
74
African American
46
Asian
64
Caucasian
111
Hispanic
56
demographic
index
Has Kids
96
No Kids
108
- $20k
67
$20k-40k
67
$40k-60k
81
$60k-80k
92
$80k-100k
122
$100k-125k
130
$125k +
158
No College
47
College
97
Adv. Degree
176

Understand Luna Consumer Behavior

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Luna Basket Affinity & Size

brand
basket affinity
Archer Farms 7.5x
Horizon Organic 6.9x
Almond Breeze 5.9x
Silk 5.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
397

Where is Luna Purchased?

channels
index
Beauty
11
Club
5
Dollar
9
Drug
15
Food
151
Gas & Convenience
8
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.7x
Horizon Organic 1.6x
Dannon Oikos 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
59
Credit
130
Debit
100
Food Stamps
35

When is Luna Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.5%
Wed
11.6%
Thu
11.6%
Fri
13.1%
Sat
17.9%
time of day
Morning
16.1%
Noon
17.6%
Afternoon
33.9%
Evening
26.9%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Luna consumers purchase?

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Why do Luna consumers try new brands?

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Where do Luna consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Luna Target Market

Arrow and target

Who actually buys Luna? Do these consumers match the intended target market of Luna?

Thought bubble

What motivates the target market to purchase Luna?

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What other target market should Luna look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us