Luna Consumer Insights

Who buys Luna?

A Luna consumer is generally very high income, Caucasian, and upper middle age. Luna consumers are more likely to purchase Luna during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Luna Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.1%
Total Basket $ (median)
$49.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Luna Consumer Demographics

demographic
index
Female
100
Male
98
<24
106
25-34
101
35-44
101
45-54
109
55-64
76
65+
74
African American
46
Asian
64
Caucasian
111
Hispanic
56
demographic
index
Has Kids
96
No Kids
108
- $20k
67
$20k-40k
67
$40k-60k
81
$60k-80k
92
$80k-100k
122
$100k-125k
130
$125k +
158
No College
47
College
97
Adv. Degree
176

Understand Luna Consumer Behavior

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Luna Basket Affinity & Size

brand
basket affinity
Archer Farms 7.5x
Horizon Organic 6.9x
Almond Breeze 5.9x
Silk 5.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
397

Where is Luna Purchased?

channels
index
Beauty
11
Club
5
Dollar
9
Drug
15
Food
151
Gas & Convenience
8
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.7x
Horizon Organic 1.6x
Dannon Oikos 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
59
Credit
130
Debit
100
Food Stamps
35

When is Luna Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.5%
Wed
11.6%
Thu
11.6%
Fri
13.1%
Sat
17.9%
time of day
Morning
16.1%
Noon
17.6%
Afternoon
33.9%
Evening
26.9%
Late
5.4%

About Our Luna Consumer Insights

How do we know who buys Luna? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Luna consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.