Lundberg Consumer Insights

Who buys Lundberg? Lundberg consumers are generally very high income, Asian, and adolescent age. Lundberg consumers are more likely to purchase Lundberg during larger pantry stocking trips. Brands such as Bolthouse Farms, TURKEY KNOB, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Lundberg Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.18
% of Basket $ (median)
4.5%
Total Basket $ (median)
$70.54

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lundberg Consumer Demographics

demographic
index
Female
97
Male
132
<24
140
25-34
118
35-44
97
45-54
83
55-64
91
65+
76
African American
43
Asian
292
Caucasian
84
Hispanic
94
demographic
index
Has Kids
94
No Kids
114
- $20k
99
$20k-40k
75
$40k-60k
96
$60k-80k
87
$80k-100k
116
$100k-125k
120
$125k +
125
No College
57
College
103
Adv. Degree
136

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Lundberg Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 7.9x
TURKEY KNOB 7.4x
Jennie-O 6.6x
Silk 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
481

Where is Lundberg Purchased?

channels
index
Club
370
Drug
13
Food
70
Gas & Convenience
5
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.6x
Jennie-O 1.6x
Horizon Organic 1.6x
Fresh Selections 1.6x

How Did They Pay?

method
index
Cash
95
Credit
123
Debit
89
Food Stamps
61

When is Lundberg Purchased?

day of week
Sun
19.1%
Mon
12.8%
Tue
13.0%
Wed
11.9%
Thu
13.2%
Fri
14.8%
Sat
15.1%
time of day
Morning
12.9%
Noon
20.7%
Afternoon
36.9%
Evening
25.0%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lundberg consumers purchase?

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Why do Lundberg consumers try new brands?

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Where do Lundberg consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lundberg Target Market

Arrow and target

Who actually buys Lundberg? Do these consumers match the intended target market of Lundberg?

Thought bubble

What motivates the target market to purchase Lundberg?

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What other target market should Lundberg look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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