Lundberg Consumer Insights

Who buys Lundberg?

A Lundberg consumer is generally very high income, Asian, and adolescent age. Lundberg consumers are more likely to purchase Lundberg during larger pantry stocking trips. Brands such as Bolthouse Farms, TURKEY KNOB, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Lundberg Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.18
% of Basket $ (median)
4.5%
Total Basket $ (median)
$70.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lundberg Consumer Demographics

demographic
index
Female
97
Male
132
<24
140
25-34
118
35-44
97
45-54
83
55-64
91
65+
76
African American
43
Asian
292
Caucasian
84
Hispanic
94
demographic
index
Has Kids
94
No Kids
114
- $20k
99
$20k-40k
75
$40k-60k
96
$60k-80k
87
$80k-100k
116
$100k-125k
120
$125k +
125
No College
57
College
103
Adv. Degree
136

Understand Lundberg Consumer Behavior

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Lundberg Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 7.9x
TURKEY KNOB 7.4x
Jennie-O 6.6x
Silk 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
481

Where is Lundberg Purchased?

channels
index
Club
370
Drug
13
Food
70
Gas & Convenience
5
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.6x
Jennie-O 1.6x
Horizon Organic 1.6x
Fresh Selections 1.6x

How Did They Pay?

method
index
Cash
95
Credit
123
Debit
89
Food Stamps
61

When is Lundberg Purchased?

day of week
Sun
19.1%
Mon
12.8%
Tue
13.0%
Wed
11.9%
Thu
13.2%
Fri
14.8%
Sat
15.1%
time of day
Morning
12.9%
Noon
20.7%
Afternoon
36.9%
Evening
25.0%
Late
4.6%

About Our Lundberg Consumer Insights

How do we know who buys Lundberg? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lundberg consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.