Luvs Consumer Insights

Who buys Luvs?

A Luvs consumer is generally very low income, Hispanic, and young adult age. Luvs consumers are more likely to purchase Luvs during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Luvs Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$15.97
% of Basket $ (median)
27.3%
Total Basket $ (median)
$58.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Luvs Consumer Demographics

demographic
index
Female
102
Male
78
<24
154
25-34
197
35-44
83
45-54
31
55-64
37
65+
36
African American
88
Asian
65
Caucasian
104
Hispanic
104
demographic
index
Has Kids
129
No Kids
36
- $20k
134
$20k-40k
130
$40k-60k
120
$60k-80k
109
$80k-100k
88
$100k-125k
66
$125k +
37
No College
119
College
101
Adv. Degree
72

Understand Luvs Consumer Behavior

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Luvs Basket Affinity & Size

brand
basket affinity
Gerber Graduates 15.6x
Huggies 14.9x
Gerber 11.5x
Angel Soft 4.7x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
253

Where is Luvs Purchased?

channels
index
Club
30
Dollar
281
Drug
29
Food
70
Gas & Convenience
5
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Huggies 2.0x
Gerber 1.9x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
89
Credit
84
Debit
113
Food Stamps
136

When is Luvs Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
12.0%
Wed
11.8%
Thu
12.5%
Fri
17.7%
Sat
17.8%
time of day
Morning
15.2%
Noon
17.0%
Afternoon
31.0%
Evening
28.9%
Late
7.8%

About Our Luvs Consumer Insights

How do we know who buys Luvs? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Luvs consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.