Luzianne Consumer Insights

Who buys Luzianne?

A Luzianne consumer is generally median income, Caucasian, and older age. Luzianne consumers are more likely to purchase Luzianne during larger pantry stocking trips. Brands such as Blue Bonnet, Domino, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Luzianne Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.9%
Total Basket $ (median)
$71.39

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Luzianne Consumer Demographics

demographic
index
Female
101
Male
93
<24
76
25-34
82
35-44
92
45-54
114
55-64
160
65+
136
African American
88
Asian
23
Caucasian
118
Hispanic
26
demographic
index
Has Kids
92
No Kids
118
- $20k
98
$20k-40k
103
$40k-60k
106
$60k-80k
129
$80k-100k
93
$100k-125k
90
$125k +
61
No College
124
College
98
Adv. Degree
79

Understand Luzianne Consumer Behavior

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Luzianne Basket Affinity & Size

brand
basket affinity
Blue Bonnet 6.2x
Domino 5.7x
French's 5.6x
Borden 5.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
463

Where is Luzianne Purchased?

channels
index
Club
80
Dollar
119
Drug
3
Food
117
Gas & Convenience
17
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Ro-Tel 1.7x
Armour 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
89
Credit
90
Debit
111
Food Stamps
146

When is Luzianne Purchased?

day of week
Sun
16.2%
Mon
13.4%
Tue
13.0%
Wed
11.9%
Thu
12.3%
Fri
15.8%
Sat
17.4%
time of day
Morning
13.9%
Noon
17.5%
Afternoon
36.2%
Evening
26.7%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Luzianne consumers purchase?

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Why do Luzianne consumers try new brands?

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Where do Luzianne consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Luzianne Target Market

Arrow and target

Who actually buys Luzianne? Do these consumers match the intended target market of Luzianne?

Thought bubble

What motivates the target market to purchase Luzianne?

magnifying glass

What other target market should Luzianne look at?

venn diagram

Which other brands have a similar target market?

About Our Luzianne Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.