Luzianne Consumer Insights

Who buys Luzianne?

A Luzianne consumer is generally median income, Caucasian, and older age. Luzianne consumers are more likely to purchase Luzianne during larger pantry stocking trips. Brands such as Blue Bonnet, Domino, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Luzianne Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.9%
Total Basket $ (median)
$71.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Luzianne Consumer Demographics

demographic
index
Female
101
Male
93
<24
76
25-34
82
35-44
92
45-54
114
55-64
160
65+
136
African American
88
Asian
23
Caucasian
118
Hispanic
26
demographic
index
Has Kids
92
No Kids
118
- $20k
98
$20k-40k
103
$40k-60k
106
$60k-80k
129
$80k-100k
93
$100k-125k
90
$125k +
61
No College
124
College
98
Adv. Degree
79

Understand Luzianne Consumer Behavior

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Luzianne Basket Affinity & Size

brand
basket affinity
Blue Bonnet 6.2x
Domino 5.7x
French's 5.6x
Borden 5.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
463

Where is Luzianne Purchased?

channels
index
Club
80
Dollar
119
Drug
3
Food
117
Gas & Convenience
17
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Ro-Tel 1.7x
Armour 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
89
Credit
90
Debit
111
Food Stamps
146

When is Luzianne Purchased?

day of week
Sun
16.2%
Mon
13.4%
Tue
13.0%
Wed
11.9%
Thu
12.3%
Fri
15.8%
Sat
17.4%
time of day
Morning
13.9%
Noon
17.5%
Afternoon
36.2%
Evening
26.7%
Late
5.8%

About Our Luzianne Consumer Insights

How do we know who buys Luzianne? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Luzianne consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.