Lysol Consumer Insights

Who buys Lysol?

A Lysol consumer is generally very high income, African American, and senior age. Lysol consumers are more likely to purchase Lysol during larger pantry stocking trips. Brands such as Clorox, Swiffer, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Lysol Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.47
% of Basket $ (median)
6.8%
Total Basket $ (median)
$65.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lysol Consumer Demographics

demographic
index
Female
100
Male
98
<24
90
25-34
99
35-44
103
45-54
99
55-64
91
65+
104
African American
144
Asian
128
Caucasian
90
Hispanic
132
demographic
index
Has Kids
100
No Kids
99
- $20k
102
$20k-40k
101
$40k-60k
96
$60k-80k
100
$80k-100k
97
$100k-125k
98
$125k +
108
No College
99
College
100
Adv. Degree
104

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Lysol Basket Affinity & Size

brand
basket affinity
Clorox 8.9x
Swiffer 8.4x
Febreze 6.9x
Cascade 6.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
377

Where is Lysol Purchased?

channels
index
Beauty
10
Club
201
Dollar
190
Drug
101
Food
95
Gas & Convenience
7
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.2x
Scott 1.2x
Smart Balance 1.2x
Swiffer 1.2x

How Did They Pay?

method
index
Cash
95
Credit
107
Debit
101
Food Stamps
54

When is Lysol Purchased?

day of week
Sun
16.1%
Mon
13.2%
Tue
12.8%
Wed
12.6%
Thu
12.7%
Fri
15.0%
Sat
17.6%
time of day
Morning
16.9%
Noon
19.7%
Afternoon
34.7%
Evening
23.4%
Late
5.2%

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Find Answers to Questions

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Which brands do Lysol consumers switch to?

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Why do consumers stop buying Lysol products?

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Which retailers do Lysol shoppers prefer to shop at?

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What motivates consumers to try Lysol products?

Research the Lysol Target Market

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Who actually buys Lysol? Do these consumers match the intended target market of Lysol?

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What motivates the target market to buy Lysol?

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What other target market should Lysol look at?

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Which other brands have a similar target market?

About Our Lysol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.