Lysol Neutra Air Consumer Insights

Who buys Lysol Neutra Air? Lysol Neutra Air consumers are generally very low income, African American, and senior age. Lysol Neutra Air consumers are more likely to purchase Lysol Neutra Air during larger pantry stocking trips. Brands such as Febreze, Clorox, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Lysol Neutra Air Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.83
% of Basket $ (median)
7.5%
Total Basket $ (median)
$51.18

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lysol Neutra Air Consumer Demographics

demographic
index
Female
98
Male
119
<24
113
25-34
93
35-44
95
45-54
111
55-64
96
65+
157
African American
251
Asian
89
Caucasian
88
Hispanic
144
demographic
index
Has Kids
90
No Kids
122
- $20k
129
$20k-40k
118
$40k-60k
89
$60k-80k
99
$80k-100k
87
$100k-125k
108
$125k +
81
No College
101
College
100
Adv. Degree
100

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Lysol Neutra Air Basket Affinity & Size

brand
basket affinity
Febreze 10.1x
Clorox 8.4x
Swiffer 6.7x
Glade 6.7x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
325

Where is Lysol Neutra Air Purchased?

channels
index
Club
62
Dollar
77
Drug
239
Food
145
Gas & Convenience
4
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Weight Watchers Smart Ones 1.7x
Listerine 1.6x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
97
Credit
120
Debit
85
Food Stamps
89

When is Lysol Neutra Air Purchased?

day of week
Sun
13.2%
Mon
12.4%
Tue
12.4%
Wed
15.1%
Thu
14.4%
Fri
14.3%
Sat
18.2%
time of day
Morning
19.8%
Noon
19.0%
Afternoon
32.0%
Evening
24.5%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lysol Neutra Air consumers purchase?

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Why do Lysol Neutra Air consumers try new brands?

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Where do Lysol Neutra Air consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lysol Neutra Air Target Market

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Who actually buys Lysol Neutra Air? Do these consumers match the intended target market of Lysol Neutra Air?

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What motivates the target market to purchase Lysol Neutra Air?

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What other target market should Lysol Neutra Air look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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