Mac's (Snacks) Consumer Insights

Who buys Mac's (Snacks)? A Mac's (Snacks) consumer is generally very low income, African American, and senior age. Mac's (Snacks) consumers are more likely to purchase Mac's (Snacks) during larger pantry stocking trips. Brands such as Bar-S, Armour, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Mac's (Snacks) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.94
% of Basket $ (median)
5.2%
Total Basket $ (median)
$37.25

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  • Recent demographic data

Mac's (Snacks) Consumer Demographics

demographic
index
Female
99
Male
109
<24
71
25-34
77
35-44
95
45-54
122
55-64
139
65+
163
African American
182
Asian
121
Caucasian
91
Hispanic
128
demographic
index
Has Kids
88
No Kids
128
- $20k
148
$20k-40k
123
$40k-60k
105
$60k-80k
106
$80k-100k
90
$100k-125k
75
$125k +
57
No College
138
College
99
Adv. Degree
62

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Mac's (Snacks) Basket Affinity & Size

brand
basket affinity
Bar-S 7.9x
Armour 6.6x
Farmers Market 6.6x
Jack Link's 5.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
333

Where is Mac's (Snacks) Purchased?

channels
index
Club
18
Dollar
875
Drug
9
Food
50
Gas & Convenience
33
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.8x
Marlboro Gold Pack 1.8x
Blue Bonnet 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
109
Credit
86
Debit
103
Food Stamps
170

When is Mac's (Snacks) Purchased?

day of week
Sun
16.6%
Mon
12.4%
Tue
11.8%
Wed
13.0%
Thu
12.3%
Fri
15.9%
Sat
18.0%
time of day
Morning
15.0%
Noon
15.8%
Afternoon
34.9%
Evening
27.7%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mac's (Snacks) consumers purchase?

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Why do Mac's (Snacks) consumers try new brands?

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Where do Mac's (Snacks) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mac's (Snacks) Target Market

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Who actually buys Mac's (Snacks)? Do these consumers match the intended target market of Mac's (Snacks)?

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What motivates the target market to purchase Mac's (Snacks)?

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What other target market should Mac's (Snacks) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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