Mac's (Snacks) Consumer Insights

Who buys Mac's (Snacks)?

A Mac's (Snacks) consumer is generally very low income, African American, and senior age. Mac's (Snacks) consumers are more likely to purchase Mac's (Snacks) during larger pantry stocking trips. Brands such as Bar-S, Armour, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Mac's (Snacks) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.94
% of Basket $ (median)
5.2%
Total Basket $ (median)
$37.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mac's (Snacks) Consumer Demographics

demographic
index
Female
99
Male
109
<24
71
25-34
77
35-44
95
45-54
122
55-64
139
65+
163
African American
182
Asian
121
Caucasian
91
Hispanic
128
demographic
index
Has Kids
88
No Kids
128
- $20k
148
$20k-40k
123
$40k-60k
105
$60k-80k
106
$80k-100k
90
$100k-125k
75
$125k +
57
No College
138
College
99
Adv. Degree
62

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Mac's (Snacks) Basket Affinity & Size

brand
basket affinity
Bar-S 7.9x
Armour 6.6x
Farmers Market 6.6x
Jack Link's 5.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
333

Where is Mac's (Snacks) Purchased?

channels
index
Club
18
Dollar
875
Drug
9
Food
50
Gas & Convenience
33
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.8x
Marlboro Gold Pack 1.8x
Blue Bonnet 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
109
Credit
86
Debit
103
Food Stamps
170

When is Mac's (Snacks) Purchased?

day of week
Sun
16.6%
Mon
12.4%
Tue
11.8%
Wed
13.0%
Thu
12.3%
Fri
15.9%
Sat
18.0%
time of day
Morning
15.0%
Noon
15.8%
Afternoon
34.9%
Evening
27.7%
Late
6.7%

Get More Mac's (Snacks) Data

Contact us for the latest Mac's (Snacks) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mac's (Snacks) consumers switch to?

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Why do consumers stop buying Mac's (Snacks) products?

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Which retailers do Mac's (Snacks) shoppers prefer to shop at?

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What motivates consumers to try Mac's (Snacks) products?

Research the Mac's (Snacks) Target Market

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Who actually buys Mac's (Snacks)? Do these consumers match the intended target market of Mac's (Snacks)?

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What motivates the target market to buy Mac's (Snacks)?

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What other target market should Mac's (Snacks) look at?

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Which other brands have a similar target market?

About Our Mac's (Snacks) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.