Maggi Consumer Insights

Who buys Maggi?

A Maggi consumer is generally very low income, Asian, and adolescent age. Maggi consumers are more likely to purchase Maggi during larger pantry stocking trips. Brands such as Goya, Maruchan Ramen, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Maggi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.92
% of Basket $ (median)
3.7%
Total Basket $ (median)
$51.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maggi Consumer Demographics

demographic
index
Female
91
Male
185
<24
243
25-34
128
35-44
97
45-54
65
55-64
66
65+
65
African American
114
Asian
527
Caucasian
43
Hispanic
205
demographic
index
Has Kids
94
No Kids
113
- $20k
153
$20k-40k
124
$40k-60k
125
$60k-80k
78
$80k-100k
83
$100k-125k
64
$125k +
80
No College
98
College
96
Adv. Degree
120

Understand Maggi Consumer Behavior

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Maggi Basket Affinity & Size

brand
basket affinity
Goya 34.1x
Maruchan Ramen 6.4x
Dannon Danimals 6.3x
Libby's 6.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
401

Where is Maggi Purchased?

channels
index
Club
24
Dollar
38
Drug
14
Food
229
Gas & Convenience
39
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.8x
Nutella 1.5x
Arizona (Beverage) 1.4x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
137
Credit
106
Debit
65
Food Stamps
205

When is Maggi Purchased?

day of week
Sun
19.7%
Mon
13.1%
Tue
13.8%
Wed
11.5%
Thu
11.1%
Fri
12.7%
Sat
18.1%
time of day
Morning
13.5%
Noon
15.3%
Afternoon
36.6%
Evening
29.0%
Late
5.6%

About Our Maggi Consumer Insights

How do we know who buys Maggi? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Maggi consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.