Magic (Snacks) Consumer Insights

Who buys Magic (Snacks)?

A Magic (Snacks) consumer is generally lower income, African American, and older age. Magic (Snacks) consumers are more likely to purchase Magic (Snacks) during larger pantry stocking trips. Brands such as Bar-S, Blue Bonnet, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Magic (Snacks) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
2.8%
Total Basket $ (median)
$35.39

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Magic (Snacks) Consumer Demographics

demographic
index
Female
97
Male
125
<24
93
25-34
96
35-44
105
45-54
87
55-64
120
65+
111
African American
187
Asian
28
Caucasian
108
Hispanic
52
demographic
index
Has Kids
99
No Kids
102
- $20k
154
$20k-40k
187
$40k-60k
134
$60k-80k
81
$80k-100k
63
$100k-125k
36
$125k +
20
No College
184
College
90
Adv. Degree
50

Understand Magic (Snacks) Consumer Behavior

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Magic (Snacks) Basket Affinity & Size

brand
basket affinity
Bar-S 13.8x
Blue Bonnet 12.7x
Farmers Market 9.3x
Totino's Party Pizza 8.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
406

Where is Magic (Snacks) Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.1x
Blue Bonnet 2.0x
Armour 1.8x
Bar-S 1.8x

How Did They Pay?

method
index
Cash
112
Credit
71
Debit
106
Food Stamps
242

When is Magic (Snacks) Purchased?

day of week
Sun
18.0%
Mon
11.1%
Tue
12.3%
Wed
11.4%
Thu
11.3%
Fri
17.6%
Sat
18.4%
time of day
Morning
14.6%
Noon
16.1%
Afternoon
34.4%
Evening
28.0%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Magic (Snacks) consumers purchase?

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Why do Magic (Snacks) consumers try new brands?

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Where do Magic (Snacks) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Magic (Snacks) Target Market

Arrow and target

Who actually buys Magic (Snacks)? Do these consumers match the intended target market of Magic (Snacks)?

Thought bubble

What motivates the target market to purchase Magic (Snacks)?

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What other target market should Magic (Snacks) look at?

venn diagram

Which other brands have a similar target market?

About Our Magic (Snacks) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.